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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Chevrolet SS previewed by Holden VF Commodore SS V show car

It won't be long before we see the official, production-ready Chevrolet SS sedan (hint: it will be revealed this weekend). And to tide us over until all of the official details are released about the US-spec version, we have this: the Holden VF Commodore SS V show car, a performance-oriented brother to the Calais V that debuted earlier in the week.
What we really want to know about the SS V is what lies underhood, but General Motors' Australian arm is keeping that under wraps until the Chevy model breaks cover this weekend. Nevertheless, it's obvious that the SS V will be a serious performer, with all sorts of aggressive cues driving that home on the car's exterior. Take a look at those 20-inch billet aluminum wheels that hide big Brembo brake calipers up front, the sculpted hood and front fascia, the wide air intakes with LED running lights and the quad exhaust pipes out back. It's like the Pontiac G8 GXP never even left us.
Inside, there's a sporty-looking interior with aluminum accents that mix in with black leather and suede surfaces, all tied together in the middle with an eight-inch MyLink touchscreen infotainment system. It looks great, and again, while we don't know anything regarding powertrain details, it makes us oh-so happy to see a manual shifter smack dab in the middle of the center console.

Chevy Trax engineer says GMC version possible

The Buick Encore is doing so well and its platform-mate the Chevrolet Trax has such good reviewer vibes going for it already, that a GMC version hasn't been ruled out. During the recent press launch, Automotive News asked lead engineer Al Manzor if the Trax could wear a GMC-branded suit, to which Manzor replied, "I think that is certainly possible." That's a long way from telling us anything about the probability of a GMC version of the Trax, and a legion of questions would need to be answered before it could happen. How would a GMC version be priced to leave room for the $26,465 GMC Terrain but not eat into sales of the $20,995 Trax or the $24,035 Encore? Or would that matter? Could it primarily be considered to encourage a new faction of The Yukon Set at the compact end, GMC buyers being famously committed to the marque? And of course, would there be a Denali version? It'll probably be a long while before we have any kind of answers, but if you want to see it happen, the door to your campaign of persuasion is at least ajar.