1979 Chevrolet El Camino W/ 350 Engine on 2040-cars

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2016 Chevy Volt to make auto show debut this season

Ever since we saw that spy shots of the 2016 Chevy Volt, we've been hungering for more information on the next-gen version of GM's green halo car. It appears we might not have long to wait, at least for an official tease. An inside source that wishes to remain anonymous told AutoblogGreen that GM will make two announcements regarding the second-gen Volt at the CAR Management Briefing Seminars in Traverse City, MI next week. The first, and most intriguing, is that that we will get our first glimpse of the new Volt at some point during the upcoming auto show season. That means either Los Angeles later this year or else Detroit, Chicago or New York in early 2015. The second bit of news is that GM will be moving production of the electric motors from Mexico to Michigan. Details and official confirmation are, of course, missing and Chevrolet declined comment to AutoblogGreen. We should know more next week.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

1956 Corvette SR-2 factory racer profiled

The Chevrolet Corvette has earned its place as America's sports car, capable of taking on the best the world can throw at it. Much of that winning reputation was earned with victories on the track. Now, there was a chance to own an early piece of the nameplate's motorsport history in the form of a 1956 Corvette SR-2 racer, but some deep pockets were necessary to get it, with an estimate of $6.885 million. The story behind the SR-2 is fascinating. In 1956, famous General Motors designer Harley Earl's son was racing in a Ferrari. Obviously, that wasn't going to work given his father's position within the automaker, and Harley and Corvette engineer Zora Arkus-Duntov got to work on a faster racecar. Three were made. This one was reportedly the first, and for 1957 it also received a fuel-injected V8 making a claimed 331 horsepower and four-speed manual gearbox, according to "Corvette Mike," the owner and seller. The SR-2 went on display in Scottsdale, AZ appropriately timed to coincide with the big Barrett-Jackson auction there that wrapped up this weekend. The car wasn't part of that event; instead marque specialist Mike Vietro sold the racer as a private treaty sale. Company spokesperson Troy Worrell told Autoblog both the bids and identities of the bidders will remain undisclosed. The video above goes into even deeper detail about this rare, finned Vette or check out the car's full description for even more info.