1974 Chevrolet El Camino Super Sport #s Matching 454 400 Black On Black Console on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Outrageous Thor24 semi truck to appear in the new season of 'Jay Leno's Garage'

Wednesday is Jay Leno's birthday, and CNBC used the occasion to announce the upcoming season of Jay Leno's Garage. In a new teaser video, Leno is seen with a stacked list of guests, some new, some repeats, as well as a wild gamut of vehicles, including the absolutely insane 24-cylinder, 3,424-horsepower Thor24.  The outrageous semi build, which sold at auction in Saudi Arabia earlier this year for a whopping $12 million (or $1 million per supercharger) will join the likes of the Tesla Cybertruck and a recliner on wheels on the upcoming season of Jay's series.  Thor24 View 24 Photos The formula for Jay Leno's Garage is simple, successful, and not changing anytime soon. He brings out a bunch of famous people, some of which are real enthusiasts, others who have more casual driving backgrounds, and they experience a vehicle together. In the short clip released by CNBC, Leno is accompanied by Elon Musk (again), Danny Trejo, Bill Burr, Tim Allen, Jon Hamm, Brad Garrett, Jeff Dunham, Kelly Clarkson, Matt LeBlanc, Blake Shelton, Norm MacDonald, Edd China, and Jon Lovitz.           View this post on Instagram                   Thank you for sharing your dream with us. Happy Birthday, Jay! Love always, your @cnbcprime Family. A post shared by Jay Leno's Garage (@jaylenosgarage) on Apr 28, 2020 at 8:27am PDT The people, however, are merely social lubricants to spotlight the real stars of the show, the cars. This season will include the Tesla Cybertruck, the record-breaking Bugatti Chiron Super Sport 300+, a 1965 Buick Riviera, a naked cat car, an Aston Martin DBS Superleggera, a Porsche Taycan, a modern Ford GT, a Chevrolet Corvette C8 hard-top convertible, amphicars, a snail car, a beetle car, a couch car, and the 24-cylinder, 12-supercharger, 3,424-horsepower Thor24 semi. Just to name a few. As usual, there will be racing, stunts, spinouts, smoke from both tires and engines, and lots of silly dad jokes. Season 5 of Jay Leno's Garage debuts on CNBC on May 20 at 10 p.m. ET. Related Video: Celebrities Green TV/Movies Aston Martin Bugatti Chevrolet Tesla Special and Limited Editions Jay Leno Jay Lenos Garage

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.