1970 Ss 454 El Camino, Black Beauty, Auto, A/c, Cowl Hood W/silver Stripes on 2040-cars

Auto blog

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.

eBay Find of the Day: 1990 Chevy 1500 454 SS with just 7 miles

When trawling the classifieds either on a buying mission or merely a time-wasting mission, we spend a lot of time poring over photographs comparing the seller's idea of "Like New!" with our idea of it. It's hard to argue with seven original miles on the odometer, though, which is what this 1990 Chevrolet 1500 454 SS has. It's being sold by Country Chevrolet on eBay, the same dealer who sold the truck to its one and only owner 25 years ago. The purchaser bought two of them and left this one in a garage under a car cover, said garage being less than seven miles away from the showroom floor. Better yet, you can buy with confidence because the seller "has collected all records," which we expect would be the slimmest manilla folder in the history of receipt-keeping. For those unfamiliar, the 454 SS was a half-ton, regular cab, 2WD pickup powered by a 454 cubic inch (7.4-liter) V8 with 230 horsepower and 385 pound-feet of torque shifting through a three-speed transmission. This was at the same time the Chevrolet Corvette used a 5.7-liter V8 producing 250 hp and 350 lb-ft. The pickup rode on exclusive wheels and only came in black with red cloth inside. The only extra-cost option on this example is an $18 locking fuel filler cap, which, according to the 454ss forum, means it should have cost about $18,460 out the door, the equivalent of about $34,000 today. At the time of writing there are zero bids, but proceedings open at $45,000 and Country Chevrolet wants $49,000 if you have to have your time capsule right now.