1967 Chevy El Camino on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Lamborghini Huracan at the Horse Thief Mile | AutoblogVR

AutoblogVR returns to the Horse Thief Mile in the Mojave Desert to put the Lamborghini Huracan to the test. It's everything we want a modern supercar to be: Powerful, striking in appearance, and a riot to drive. But does it live up to Lamborghini's unique performance heritage? Senior Editor Greg Migliore reviews the Huracan on Horse Thief's unyielding curves and elevation changes to find out. Meanwhile, Autoblog Editor-in-Chief Mike Austin reviews a different kind of performance car – the Chevy SS at the IndyCar circuit on Detroit's Belle Isle. He's ably assisted by ace driver Simon Pagenaud. You must watch his hot lap! The SS is old-school V8 American muscle wrapped in Australian design and engineering. This AutoblogVR segment also launches on the app Sept. 13, and the teaser follows the Huracan preview above. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too!

Callaway debuts its new C7 Stingray at National Corvette Museum

Callaway showed off its first tuned version of the 2014 Corvette Stingray at the National Corvette Museum last week, giving the rampant enthusiasts of America's sports car a look at the roughly 620-horsepower, supercharged rocket.
Unlike the Corvette SC610 we showed you back in January, this Stingray packs a fair bit more oomph. Horsepower is only up ten ponies, but torque has jumped from 556 pound-feet to "at least" 600 pound-feet. Neither horsepower nor torque is official quite yet, although Callaway is expecting to know just what its creation can do once testing and validation is completed later this month.
The 6.2-liter, supercharged V8 now boasts a new, three-element intercooler, which Callaway claims only allowed the inlet air temperature to increase by ten degrees Fahrenheit during dyno runs. Previous designs saw a 35-degree-Fahrenheit jump. The exhaust system has also been fettled with, and now is even less restrictive.