Lt W/1lt 1.4l on 2040-cars

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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Looking back on our favorite cars of Mad Men

The second half of the seventh and final season of Mad Men debuted this week, set to cap a run of public and critical acclaim. A decade's worth of interesting cars also made for good television, if you were paying attention. Vehicles didn't often steal the spotlight from Don, Betty, Roger, Joan and the gang, but they added meaningfully to the tone and beauty of the series. We sorted through the wheeled extras from Mad Men's archives, and choose some of our favorites to highlight. The list consists of cars that had at least a small impact on the plot of an episode, though certainly there are worthy gems hiding in just about every street and driving scene. Check out our subjective top five, and then let us know which of the Mad Men cars would be on your list. 1962 Cadillac Coupe DeVille – Season 2 Don Draper's Cadillac Coupe DeVille, all 500 feet of it, shows up in a few seasons of the show, but it's the first appearance that sets the tone. A Cadillac salesman, cut from the same cloth as Draper, asks what Don drives right now. "A Dodge," Don admits. "Those are wonderful if you want to get somewhere," allows the salesman, "this is for when you've already arrived." For a man on the move up corporate and social ladders that's a powerful message, and a pitch-perfect car. 1961 Lincoln Continental – Season 3 The most stylish Lincoln Continental ever is perfect set dressing for the mod show, of course. Though it's interesting that the car isn't cast as dapper Draper's ride, but rather his father-in-law's. Grandpa Gene does what all great grandfathers are bound to: lets his granddaughter Sally drive the big Lincoln while he works the pedals. Generational bond secured, in fine fashion. When you go back through the first three seasons of the show, you'll notice that Continentals show up more than once, too. There's nothing quite like them to evoke the best of the early '60s. 1963 John Deere 110 – Season 3 The only non-standard passenger vehicle on the list, no self-respecting gearhead/Mad Men fan should quibble with the inclusion of the John Deere 110 riding mower. For starters, the Deere is lovely to look at; a miniature version of the American Heartland icon in its green and yellow duds. The 110 appears as if milled from a solid block of steel, just the opposite of today's sleek, plasticky lawn minders (we're scouring Craigslist for one to bring home). The John Deere also has dear ramifications to the plot, too.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.