2013 Chevrolet Ltz on 2040-cars

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Chevy Sonic shreds like a skateboard

Despite the fact that the 2013 Chevy Sonic is a fun, plucky little thing - especially in ever-so-slightly hotter RS guise - it is not, in fact, a skateboard. But don't tell that to rapper Theophilus London.
In General Motors' latest spot for the Chevrolet compact, London needs to make a quick run to the store for some milk. And even though, once again, the Sonic is not a skateboard, it ollies, pops and gets air because, you know, it's just so much fun to throw around.
If this video looks familiar to you, it's because this is the full ad that we first got a preview of in Chevy's longer, full-line spot, where the brand's "Find New Roads" tagline was introduced. Scroll down to see this dedicated Sonic spot, along with the older ad, and remember, the Sonic is still - still - not a skateboard.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

We recap the 2017 Detroit Auto Show | Autoblog Podcast #499

We're back with our first Autoblog Podcast of 2017! This week, Greg Migliore and David Gluckman discuss the 2017 Detroit Auto Show, including the hot debuts, some new versions of bestsellers, and an unofficial theme we picked up on. Then it's on to what they've been driving lately, and we wrap up with Spend My (Your) Money buying advice to help you, our listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #499 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Our 2017 Detroit Auto Show coverage America was the unofficial theme of the 2017 Detroit Auto Show 2017 Chevy Malibu Hybrid 2017 Volkswagen Passat 2017 Buick Envision Used cars! Rundown Intro - 00:00 Detroit show recap - 03:04 What we're driving - 25:04 Spend My Money - 35:46 Total Duration: 49:45 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Detroit Auto Show Buick Chevrolet Ford Honda Jeep RAM Toyota Volkswagen Crossover Minivan/Van SUV Sedan Ford Bronco kia stinger gt