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GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

China's rise, global restructuring wither GM's Korea division

An article in the Daily Kanban suggests the sun is setting on GM Korea, and it could already be well into dusk. GM Korea came about when General Motors, along with co-investors SAIC and Suzuki, bought Daewoo Motors from parent company Daewoo Group in 2001; it had a previous tie-up with GM, a joint venture that ended in 1992, although Daewoo cars were based on GM cars until 1996. Over the decade following the purchase, it became such an important part of operations that it was renamed GM Korea in 2011, "to reflect its heightened status in [the] global operations of GM." Just two years later, the printed rumors were that the subsidiary responsible for a fifth of Chevrolet's global production could be shutting down. The division's sales were down almost 21 percent through November of last year, counting domestic South Korean sales, exports, and CKD – Complete Knock Down – products. That makes the labor strife, already an issue for four years, even more acute, reports say the subsidiary will lose $36 million a year if it can't get the job and wage cuts it wants, and government concessions can't make up for the losses. And it gets worse, so head over to Daily Kanban to read the rest of the story.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.