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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Watch Danica Patrick go undercover as a Lyft driver

Danica Patrick went undercover as a worker for Lyft in Charlotte, NC, and gave a few lucky people the rare opportunity to take a ride with a famous racecar driver. Patrick just needed some aviator sunglasses and a big hat to hide her identity, but she dropped plenty of hints about her real profession along the way. Patrick plays up the role of an overly aggressive Lyft driver by taking corners at high speed and challenging other vehicles to stoplight drag races. She also slides in some NASCAR-related jokes about getting too close to other cars and trying to cover 500 miles in a few hours every Sunday. Her clients seem enthused by her assertive style, too. This clip is entertaining, but we think Patrick missed an opportunity for a detour to the speedway to do a quick lap. The stunt would have made for an even better reveal of her true identity, but these folks probably had places they needed to go.

Nissan Leaf sells 1,553 in April, Volt climbs to 905

After three months in the 500 and 600 range, sales of the Chevy Volt climbed to 905 in April. That's up for the year so far – likely due to increasing discounts – but still down 41.5 percent from April 2014. As we've been saying every time the Volt turns in less-than-exciting monthly sales numbers, we suspect a large number of potential Volt buyers are waiting for the next-gen model to arrive in the second half of 2015. While the price for that car has not yet been announced, the updated tech specs show that it will probably be worth the wait for drivers who want the latest and greatest. Over on the Nissan Leaf side of things, April sales were 1,553 units this year. That's the second-best month of the year but down from the 2,088 units sold last April. After the Leaf finally climbed to the top of the cumulative best sellers list for plug-in vehicles last month, the difference between these two leaders is now 1,824 in favor of the Leaf. Nissan says that sales were influenced by the launch of its No Charge To Charge promotion in Indianapolis and Fresno, CA. This deal gives new Leaf buyers and lessees two years of no-cost quick charging in these markets. No Charge To Charge is not available in 15 US markets for (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Ft. Worth, Houston, Washington, DC, Los Angeles, Chicago and Atlanta) and will expand to 10 more by the middle of this year. As we do every month, our full wrap-up of US green car sales is coming soon. For now, enjoy discussing these sales figures in the Comments below.