2008 Chevrolet Corvette Zo6 on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

How a Texas Hyundai dealer became the Chevy SSR king

The SSR isn't one of the most appreciated vehicles in Chevy's long history. With a style amalgamating the look of a vintage hotrod, convertible and a pickup, it's really serving a niche market right from the start. However, a Hyundai dealer in Texas has turned selling the cult models into a booming business and has become the de facto king of the quirky truck. According to Automotive News, Paul Peebles runs North Freeway Hyundai in Spring, TX, but he's better known in the Chevy SSR community the premiere seller of the weird model through his used car network. The odd venture started in 2010 when Peebles wanted to boost his pre-owned business and bought several sporty vehicles. Among them were five SSRs, and he threw a cookout for owners to get the word out. Things just ballooned from there. Since then, Peebles' used car dealer has had a hand in 447 SSR transactions, and some of those are the same truck coming back to sell again. With just over 24,000 of them out there, that works about to two percent of the model's production moving through just one business. The dealership also sponsors an SSR owners' forum online. Being a major broker for a niche model also means that Peebles often gets rare examples of the SSR, including some of the Indianapolis 500 pace car versions, according to Automotive News. We even saw a bizarre one last year when the business put this shark-inspired truck on eBay Motors. The whole thing also works out well for Peebles' Hyundai business. Specializing in SSRs brings other performance models in as trade-ins, and they can draw folks to the lot to check out the collection. Then, maybe visitors can take a look at a Sonata, too.

This is how GM is hiding new Chevy Volt in public

General Motors is letting the public know that, well, it's not about to let the public know anything else about the next-generation Chevrolet Volt. But the automaker is willing to talk about its camouflaging process for upcoming versions of the extended-range plug-in. So it's a half-hearted secret, at best. GM actually has a "camouflage engineer" charged with creating ways to disguise the styling of new vehicles. In the Volt's case, the company is applying black and white swirly color patterns on top of the materials, such as plastics, vinyl and foam, that are used liberally across the body. It's all part of a teaser campaign that started last month with pictures of part the 2016 Volt. Earlier this month, GM said it was keeping track of Volt drivers' habits as it works on the next-gen model. The company noted that more than four out of five trips are being made in all-electric driving mode, and that 60 percent of Volt owners use a plain-old 100-volt outlet to recharge their cars. The car is slated to make its global debut at Detroit's North American International Auto Show next January, and the early word is that performance and all-electric range will be improved (we should hope so). The car will also be sleeker. By how much, we can't tell yet, because of those darn swirly patterns. GM's got more non-details in its press release below. Engineers charged with hiding styling while vehicle testing proceeds in public DETROIT – The styling of the next-generation Chevrolet Volt is one of the automotive world's best-kept secrets. Keeping customers and media eager to see the successor to the groundbreaking original at bay until the new Volt debuts at the North American International Auto Show in Detroit in January is tricky business. First, it is engineers, not designers, who are charged with creating camouflage that balances styling secrecy with the need to validate the Volt and its systems in public. "If it were up to me it would be a shoebox driving down the road," said Lionel Perkins, GM camouflage engineer. "The design team wants us to cover more of the vehicle and the engineering team needs to have enough of the vehicle's weight and aero exposed so that the tests in the development process are consistent with the product that will come to market." The engineers responsible for the "cool" designs covering the car might deserve style points but their efforts are intended strictly to hide the metal beneath.