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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Weekly Recap: Racing legend Jim Hall explains Chevy's futuristic Chaparral concept

"I said our cars are built to be winners." – Jim Hall Racing legend Jim Hall never thought he'd be a video game consultant, but when Chevrolet asked for his advice to create a futuristic Chaparral for the Vision Gran Turismo series, he was eager to help. He reviewed early sketches and suggested some changes that made it onto the concept, including the addition of a camera that's mounted onto a mast over the cabin to aid the driver. The Chevy Chaparral 2X Vision Gran Turismo concept was revealed this week at the Los Angeles Auto Show and will be part of a downloadable update for PlayStation 3's Gran Turismo 6 in December. Theoretically, at least, it uses a laser-beam propulsion system and an air-powered generator to produce 900 horsepower in the video game. It's capable of sprinting to 60 miles per hour in 1.5 seconds en route to a top speed of 240 mph. Those gaudy performance specs – even in the virtual world – came at Hall's urging. "I said our cars are built to be winners," Hall told Autoblog on the floor of the Los Angeles show. The 79-year-old drove Lotus racecars in Formula One before launching the successful Chaparral Cars in the 1960s. Like his innovative Can-Am racers, the Vision Gran Turismo project has an eye toward the future. It also introduces the iconic Chaparral name to a new generation of fans, and hopefully, Hall says, gets them excited about engineering and design. "It emulates what we did in the '60s," he said. And what they did back then still resonates. Chaparral Racing and Chevy partnered more than 45 years ago for development work on the composite monocoque chassis, lightweight alloy powertrains, automatic gearboxes and active aerodynamics. "He [Hall] walked right back into this and was able to apply thinkings and learnings," said Clay Dean, General Motors executive director of advanced design. The Chevy Chaparral 2X Vision Gran Turismo concept was created at GM's North Hollywood advanced design studio, and it will be on display at the show through November. Other News and Views Sebastian Vettel joins Ferrari team in 2015 Ferrari confirmed that four-time Formula One World Champion Sebastian Vettel will join the Scuderia for the 2015 season, jettisoning Ferrari's current ace, two-time champ Fernando Alonso. Vettel has been F1's most successful driver since Michael Schumacher, though he's struggled to match his previous accomplishments in 2014.

2016 Chevy Volt sneak peek at CES

Here it is, folks – your first real glimpse at the 2016 Chevrolet Volt. The gasoline-electric sedan will officially debut at the Detroit Auto Show next week, but Chevy gave us a sneak peek of its redesigned Volt at a media event in Las Vegas late Sunday, as part of its CES festivities. There isn't a ton to see here, and sorry about the low quality video (and for us not standing front and center during the reveal). But we can clearly see the car's redesigned front fascia – something recently previewed at a fan event in Los Angeles. For another view, check out a high-res photo of the new Volt from our friends at The Verge, here. Chevy even tweeted a photo of the Volt's new nose on its official Volt Twitter account, which you can see below. The automaker didn't divulge any details about its new Volt, but we already know quite a bit. For starters, the Volt will use a new, 1.5-liter gasoline engine and won't require premium fuel. It'll have more EV range and a bigger battery, too. We'll have a whole mess of information when the 2016 Volt is fully revealed in Detroit in about one week's time. In the meantime, here are some more looks at the Volt, courtesy of the Twitterverse. We're so excited about #NextGenVolt we brought it out early at #CES2015! Full details on 1/12 at #NAIAS. pic.twitter.com/hPCbTFGSV4 - Chevrolet Volt (@ChevyVolt) January 5, 2015 Take a look at the new Chevy Volt http://t.co/laCvWLRMXk pic.twitter.com/uOzRh5XCrP - Engadget (@engadget) January 5, 2015 The very first look at the 2016 Chevy Volt doesn't disappoint: http://t.co/PM0HcnyQOo pic.twitter.com/WFtoyd0utH - Gizmodo (@Gizmodo) January 5, 2015 Chevy just gave @Tim_Stevens a very quick look at the next-gen Volt at #CES2015. #CNETatCES http://t.co/3n6EK1yOrC pic.twitter.com/7KDYh0VSg0 - CNET (@CNET) January 5, 2015 Related Gallery 2016 Chevy Volt at CES Related Gallery 2016 Chevrolet Volt Teaser Images Green CES Detroit Auto Show Chevrolet GM Alternative Fuels Green Automakers Electric Hybrid Videos Sedan 2015 Detroit Auto Show CES 2015