1993 Chevrolet Corvette 40th Anniversary Edition -80k Miles- White on 2040-cars

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eBay Find of the Day: 1990 Chevy 1500 454 SS with just 7 miles

When trawling the classifieds either on a buying mission or merely a time-wasting mission, we spend a lot of time poring over photographs comparing the seller's idea of "Like New!" with our idea of it. It's hard to argue with seven original miles on the odometer, though, which is what this 1990 Chevrolet 1500 454 SS has. It's being sold by Country Chevrolet on eBay, the same dealer who sold the truck to its one and only owner 25 years ago. The purchaser bought two of them and left this one in a garage under a car cover, said garage being less than seven miles away from the showroom floor. Better yet, you can buy with confidence because the seller "has collected all records," which we expect would be the slimmest manilla folder in the history of receipt-keeping. For those unfamiliar, the 454 SS was a half-ton, regular cab, 2WD pickup powered by a 454 cubic inch (7.4-liter) V8 with 230 horsepower and 385 pound-feet of torque shifting through a three-speed transmission. This was at the same time the Chevrolet Corvette used a 5.7-liter V8 producing 250 hp and 350 lb-ft. The pickup rode on exclusive wheels and only came in black with red cloth inside. The only extra-cost option on this example is an $18 locking fuel filler cap, which, according to the 454ss forum, means it should have cost about $18,460 out the door, the equivalent of about $34,000 today. At the time of writing there are zero bids, but proceedings open at $45,000 and Country Chevrolet wants $49,000 if you have to have your time capsule right now.

Seeing the Detroit Auto Show via drone

Seeing the Chevrolet display at the Detroit Auto Show is worth doing this year, and not just because of the new Corvette Z06, Volt and Bolt concept. In order to attract the new kids, The Bowtie has gone what the old kids used to call "buck wild" with their show stand at Cobo Hall. A Corvette Z06, Trax, and Colorado are parked along a central aisle, called Mainstreet, at the end of which is a 20-foot-tall, 73-foot long transparent screen lording over the new Volt. Elsewhere are five more 20-foot-tall screens broadcasting nine stories today's Chevrolet wants to tell about its vehicles, from performance to belief in the power of play to its 4G LTE-equipped OnStar telematics service. Then there are the social media and virtual reality safety installations, the community presentations and more. Chevrolet flew a drone through the stand to show off what it's doing, which is has replaced eye-level video as the next best thing to being there. You can check it out in the video above.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")