64 1964 Chevrolet Corvair Monza 2 Door Coupe 4 Speed 164 Ci Customized on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Mustang, Camaro, Challenger gallop onto USPS pony car postage stamp set

Some of America's most iconic cars are about to be immortalized on postage stamps. A new set by the U.S. Postal Service will celebrate the the golden era of pony cars, featuring five classic examples of Detroit iron. Each one is beautifully illustrated in oil-on-canvas style, with subjects in motion and sunlight glinting off the chrome, and would add a nice touch to any first-class letter. The pony car segment was all about (relatively) small, sporty alternatives to the full-size land yachts of the 1960s. They typically came equipped with 6-cylinder engines or small-block V8s. The category was named after the Ford Mustang, hence  the name. Some, though, argue that the Plymouth Barracuda, which was launched a couple of weeks before the Mustang, is the first. Luckily, the Falcon-based Mustang's distinct styling generated a sales sensation, or we might be calling them fish cars. Appropriately, one of the featured cars is a Mustang. But it's not just any Mustang. The 1969 Boss 302, seen here resplendent in Bright Yellow, was created for the hotly-contested SCCA Trans-Am racing series. One of its main rivals would have been the 1969 Chevy Camaro Z/28, also created specifically for the series, and is included in the set in Fathom Green. Representing Auburn Hills in the set is a 1970 Dodge Challenger R/T in Plum Crazy, while Southfield's American Motors gets a nod with an AMC Javelin in Big Bad Orange. The Mustang's platform cousin, a 1967 Mercury Cougar XR-7, is portrayed in a gorgeous Burgundy Poly that almost looks incomplete without Neko Case on the hood. It's not the first time the USPS has honored America's rich car culture on its stamps. In 2013, it issues a series of muscle car stamps with the help of Richard Petty. That set featured a 1966 Pontiac GTO, 1967 Shelby GT-500, 1970 Chevelle SS, 1970 Plymouth Hemi ’Cuda and, of course, a 1969 Dodge Charger Daytona. Another set in 2016 featured classic pickup trucks. Going further back, a 2008 release had chroed and finned automobiles of the 1950s and a 2005 release featured sporty American cars of the same era. The pony car stamps will debut on August 25 at the Great American Stamp Show in Sacramento, California in partnership with the American Philatelic Society. The public is free to attend the dedication ceremony, but you must RSVP first. After that, they will be available at local post offices and on line at the USPS store.

New Forza Horizon 2 pack features Chevy Monte Carlo SS, Audi RS6 Avant [w/video]

The latest car pack for Forza Horizon 2 is hitting Xbox Live today, giving Xbox One owners a shot at six new vehicles that date back to 1970. Leading the charge in the hearts and minds of the Autoblog staff is, of course, the 1988 Chevrolet Monte Carlo SS, one of the most 80s-tastic performance coupes of its time. Chevy's 80s-era NASCAR representative is joined by another General Motors performance two-door, in the form of the 1970 Buick GSX. Complete with a 455-cubic-inch V8, the GSX could best be thought of as the grandpappy to the iconic GNX of the late 1980s. Crossing the pond, we have a trio of offerings from the United Kingdom, with the 2002 Lotus Esprit V8, the redesigned, aluminum-intensive 2014 Land Rover Range Rover Supercharged and finally, the 2015 McLaren 650S. The mid-engined offerings should be a riot on the winding roads of Forza Horizon 2's European locales, while the Range Rover should make cross-country efforts an absolute breeze. Finally, virtual wagon lovers will be able to enjoy the 2015 Audi RS6 Avant and its combination of Quattro all-wheel drive and a twin-turbocharged V8. As per usual, this latest car pack will be available to gamers for $5 while season pass owners will score the sextet of vehicles for free. Scroll down for a video of the new offerings in action, as well as the official press release from Turn 10 Studios. "Forza Horizon 2" NAPA® Chassis Car Pack Now Available The roads and countryside of "Forza Horizon 2" beg for you to leave your mark on them. The NAPA® Chassis Car Pack for "Forza Horizon 2" on Xbox One has arrived, bringing five amazing new cars to blaze trails, break records, or just enjoy a casual cruise in. First off, the new McLaren 650S Coupe's uncanny acceleration and preposterous top speed will satisfy the elitist in you. If you want get away from it all, there's no better way than in the Supercharged Land Rover. Need muscle? Take the classic form of the Buick GSX or the later model Monte Carlo SS for a spin. We all need more wagon in our lives and the Audi RS6 is ready to run around town or serve up surprises at the track. The NAPA® Chassis Car Pack for "Forza Horizon 2" on Xbox One is available today for $5 in the Xbox Live store. Starting today, also available this month for free for all Xbox One players is the 2002 Lotus Esprit V8.