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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2016 Chevy Volt to make auto show debut this season

Ever since we saw that spy shots of the 2016 Chevy Volt, we've been hungering for more information on the next-gen version of GM's green halo car. It appears we might not have long to wait, at least for an official tease. An inside source that wishes to remain anonymous told AutoblogGreen that GM will make two announcements regarding the second-gen Volt at the CAR Management Briefing Seminars in Traverse City, MI next week. The first, and most intriguing, is that that we will get our first glimpse of the new Volt at some point during the upcoming auto show season. That means either Los Angeles later this year or else Detroit, Chicago or New York in early 2015. The second bit of news is that GM will be moving production of the electric motors from Mexico to Michigan. Details and official confirmation are, of course, missing and Chevrolet declined comment to AutoblogGreen. We should know more next week.

2016 Tech of the Year | Autoblog Minute

Deliberation on the winners of Autoblog's Tech of the Year Award is under way. Nominees for best car in 2016 are: the Tesla Model S, the Chevy Volt and the BMW 7 series. Nominees for best tech in 2016 are: Apple CarPlay, Android Auto, VW's MiB II with AppConnect, Ford Sync 3, Audi Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Audi BMW Chevrolet Ford smart Tesla Volvo Technology of the Year Autoblog Minute Videos Original Video volt android auto ford sync 3