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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.

Leaked GM document shows GMC Sierra I6 diesel is more powerful than F-150's

GM told us earlier this year that the 2019 GMC Sierra would be getting a 3.0-liter I6 diesel option, but it never mentioned power or fuel economy figures. Hold the phone though, because a leaked GM Canada document just showed up online that lists out the details we've been waiting for. Originally published by TFL Truck, the 3.0-liter oil-burner supposedly makes 282 horsepower and 450 pound-feet of torque. For those who are counting, that's more than the Ford F-150's 250 horsepower and 440 pound-feet from its 3.0-liter diesel. It soundly bests the 240 horsepower and 420 pound-feet of torque from Ram's 3.0-liter diesel as well. Fuel economy is another story, though. The promotional material states that it will get 28 mpg on the highway, which is 2 mpg short of the F-150's 30 mpg — mind you, it's only capable of that magical 30 mpg figure in rear-wheel drive form. There's another caveat here, too; these are numbers for Canada, so they're not exactly finalized EPA figures. However, we wouldn't expect drastic differences between the two when the American numbers come out. The leaked documents also state the diesel Sierra will be capable of towing 7,800 pounds. That number seems remarkably low when compared to the F-150, which can tow up to 11,400 pounds with its diesel. Extra power and torque would have us assume that GM could get even better numbers than Ford, so we're going to hold our final judgment for official word. A 10-speed automatic will do the shifting on the diesel, just like on the 6.2-liter V8. Since the Chevy Silverado is also expected to get this engine, we can assume the figures would be almost, if not identical, to those we see here. We recently drove the 2019 Sierra and Silverado without the diesel engines, so go check those reviews out if you'd like to know more of our thoughts on the redesigned GM trucks. Related video: