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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM recalling 15k midsize pickups over leaky brakes

General Motors has announced a recall in coordination with the National Highway Traffic Safety Administration related to the brakes on the 2015 Chevy Colorado and GMC Canyon. In the 14,838 units in the United States estimated to be affected, the front brake calipers may be leaking fluid. Needless to say, that could make them less effective, which could hinder the vehicle's ability to stop in time to avoid a collision. The affected units were all manufactured between January 6 and December 24, 2014. The fix seems simple and straightforward enough, with dealers being instructed to inspect the front brake calipers, and replace them if necessary. See below for all the details from NHTSA. RECALL Subject : Brake Fluid Leak Report Receipt Date: MAY 12, 2015 NHTSA Campaign Number: 15V278000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 14,838 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Chevrolet Colorado, and GMC Canyon trucks manufactured January 6, 2014, to December 24, 2014. The affected vehicles may experience the front brake calipers leaking brake fluid. This is due to air pockets, an imperfection in the metal caliper body. CONSEQUENCE: If the vehicle experiences a brake fluid leak it can increase the stopping distance, increasing the risk of a vehicle crash. REMEDY: GM will notify owners, and dealers will inspect and replace the front-brake calipers if necessary, free of charge. The recall is expected to begin July 10, 2015. Owners may contact GM customer service at 1-800-222-1020 (Chevrolet), or 1-800-462-8782 (GMC). GM's number for this recall is 14888. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2015 Seyth Miersma / AOL Recalls Chevrolet GMC Truck gmc canyon brakes

Chevy EN-V 2.0 coming to Tianjin Eco-City in China

Chevrolet is bringing its EN-V 2.0 to the Sino-Singapore Tianjin Eco-City in China to show off the "Electric Networked-Vehicle" and demonstrate sustainable urban mobility. The small, two-seat EV concept is an updated version of the original EN-V, a vision of getting around in a future world where space is at a premium and clean air is a priority. So what better place to showcase the evolved EN-V than at the Tianjin Eco-City? The Eco-City is being developed as a planned urban space with eco-consciousness built in. The joint venture between China and Singapore offers an alternative to country living and smog-filled cities. Tianjin Eco-City, slated to be completed by 2020, will be able to offer 350,000 inhabitants clean air and water, renewable energy, green transportation and living spaces and, if all goes as planned, jobs for 50 percent of the residents. Currently, only about three square kilometers of the planned 30 square kilometers have been built, with only about 6,000 permanent residents, but there's still time. The EN-V 2.0, as the "Networked" part of its name suggests, not only features mobile internet, but can communicate with other cars around it. Along with GPS and built-in sensors, this connection between vehicles allows the car to drive autonomously (at least in theory - again, there's still time). This is ideal in an urban environment where congestion can be a major issue. The EN-V 2.0 improves upon the original concept with climate control, storage space and all-weather capability, which also make life more bearable and daily commuting possible. We first saw renderings of the updated vehicle in 2012. The Chevrolet EN-V 2.0 will be used in the Eco-City's National Animation Industry Park and Eco-Business Park of the course of the two-week demonstration. Read on below for more in the press release from GM. GM to Demonstrate Chevrolet EN-V 2.0 in Tianjin Eco-City SHANGHAI – General Motors today announced that it will begin demonstrating the Chevrolet EN-V 2.0 (Electric Networked-Vehicle) in the Sino-Singapore Tianjin Eco-City this week, signaling the company's learning and progress in sustainable urban mobility. The demonstration will help GM further understand consumers' usage of low-speed transportation tools for their daily commute. During the two-week demonstration period, the EN-V 2.0s will be used in the National Animation Industry Park and Eco-Business Park inside the Sino-Singapore Tianjin Eco-City.