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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Leaked GM document shows GMC Sierra I6 diesel is more powerful than F-150's

GM told us earlier this year that the 2019 GMC Sierra would be getting a 3.0-liter I6 diesel option, but it never mentioned power or fuel economy figures. Hold the phone though, because a leaked GM Canada document just showed up online that lists out the details we've been waiting for. Originally published by TFL Truck, the 3.0-liter oil-burner supposedly makes 282 horsepower and 450 pound-feet of torque. For those who are counting, that's more than the Ford F-150's 250 horsepower and 440 pound-feet from its 3.0-liter diesel. It soundly bests the 240 horsepower and 420 pound-feet of torque from Ram's 3.0-liter diesel as well. Fuel economy is another story, though. The promotional material states that it will get 28 mpg on the highway, which is 2 mpg short of the F-150's 30 mpg — mind you, it's only capable of that magical 30 mpg figure in rear-wheel drive form. There's another caveat here, too; these are numbers for Canada, so they're not exactly finalized EPA figures. However, we wouldn't expect drastic differences between the two when the American numbers come out. The leaked documents also state the diesel Sierra will be capable of towing 7,800 pounds. That number seems remarkably low when compared to the F-150, which can tow up to 11,400 pounds with its diesel. Extra power and torque would have us assume that GM could get even better numbers than Ford, so we're going to hold our final judgment for official word. A 10-speed automatic will do the shifting on the diesel, just like on the 6.2-liter V8. Since the Chevy Silverado is also expected to get this engine, we can assume the figures would be almost, if not identical, to those we see here. We recently drove the 2019 Sierra and Silverado without the diesel engines, so go check those reviews out if you'd like to know more of our thoughts on the redesigned GM trucks. Related video:

Chevy to show redesigned Captiva in Geneva, will it come to US rental lots?

Unless you're renting a car or driving through Orlando, Florida (the rental car capital of the US), you'll probably never see a Chevrolet Captiva - the rebadged, fleet-only version of the old Saturn Vue - on our roads, but this crossover is popular in many other parts of the world. As such, Chevrolet announced that the Captiva will be getting an update for 2013, which will be unveiled next week at the Geneva Motor Show.
Coming off a pretty extensive refresh in 2011, the 2013 model year will bring even more changes to the Captiva like LED taillights, new 18-inch wheels and revised fascias with a new grille and fog lights up front and inset chrome exhaust outlets at the rear. New interior features include heated rear seats, dual-zone climate control as well as available options on some of the upper trim levels such as leather seating and keyless entry and start. We have yet to hear back from Chevrolet as to whether or not the updated Captiva will be making its way to a rental lot near you, as the model is only available in the US to fleet buyers.
Alongside the updated Captiva, Chevy is also showing off its new Trax in Europe, where the subcompact crossover will go on sale this spring. GM's press release for these two Geneva-bound models is posted below.