1970 Chevrolet Chevelle Ss Hardtop 2-door 7.4l on 2040-cars

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GM resumes production of its 3.0-liter turbodiesel straight-six

General Motors temporarily stopped taking orders for trucks and SUVs equipped with the 3.0-liter Duramax turbodiesel six-cylinder engine in August 2021 due to a supplier shortage. Reports claimed the pause would last through 2021, but the engine is already back in production. Enthusiast website GM Authority learned from sources inside General Motors that the straight-six is once again coming off the assembly line at the Flint Engine Plant in Flint, Michigan. There's no official word on precisely what the problem was linked to and whether it was related to the on-going chip shortage that's wreaking havoc across the automotive industry. All we know is that the pause lasted for about two weeks. Called LM2 internally, the six is available in Chevrolet's Tahoe, Suburban, and Silverado 1500 and in GMC's version of these trucks. It's also an option in the Cadillac Escalade. It develops 277 horsepower at 3,750 rpm and a V8-like 460 pound-feet of torque at 1,500 rpm in every application, and it allows these big behemoths to post surprising fuel economy numbers. Fitted to a rear-wheel-drive Tahoe, the Duramax returns 21 mpg in the city, 28 mpg on the highway, and 24 mpg in a combined cycle, figures that make it more efficient than a Blazer. Demand for the diesel-powered trucks is relatively high. While the shortage undoubtedly took a toll on sales, the Duramax represented 8% of Suburban sales and 6% of Tahoe sales in May 2021. There are no other diesel-burning full-size SUVs available new so they have the market to themselves. On the truck side, Ram still makes the EcoDiesel available on some 1500 trims but Ford abandoned the segment. Related Video: Featured Gallery 2021 Chevrolet Tahoe RST View 24 Photos Chevrolet GMC Truck SUV Diesel Vehicles

GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")