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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM learning from current Chevy Volt owners as it works on next-gen model

Details of the second-generation Chevrolet Volt extended-range plug-in hybrid are coming in at a trickle, and the latest is that the 2016 model-year Volt will be improved in all meaningful areas, including performance and all-electric range, says General Motors powertrain director Larry Nitz. 60 percent of Volt customers only charge using a standard 110 outlet. Nitz was speaking to Autoline After Hours about the current and future Volt. He said that GM has been tracking Volt driving habits and found that about two-thirds of the Volts' collective miles are driven in electric mode, and that 81 percent of all Volt trips were done in pure EV mode. Additionally, Volt drivers plug the car in 10 times each week, on average. Nitz also said 82 percent of the Volt's commuting miles are coming from the plug instead of the gas tank. Oh, and 60 percent of Volt customers only charge using a standard 110 outlet. Last month, GM released a teaser shot of the 2016 Volt (above) and said the car would make its worldwide debut at the 2015 North American International Auto Show next January. Earlier this year, the Volt was reported to be getting a new chassis for the upcoming version. The Volt could use a bit of new life. Through August, Volt sales were down 12 percent from a year earlier to 13,146 units, and sales plunged 25 percent alone. That compares unfavorably to the Nissan Leaf battery-electric vehicle, whose 2014 sales have jumped 34 percent to almost 19,000 units. You can see Nitz dish the goods in the video below (Volt comments start at around minute 15). You will also notice AutoblogGreen contributor Gary Witzenburg talk about his history with the EV1 and share his take on the Volt. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Opel CEO talks new EV, will likely be fresh face for Chevy, too

The rumored demise of the Opel Ampera has been confirmed, but there's good news, too. Opel CEO Karl-Thomas Neumann has been busy Tweeting information about the brand's next plug-in vehicle, admitting that the Ampera is on the way out but that plug-in vehicles are here to stay. His Tweets, in full, read: After the eventual run-out of the current generation Ampera, we'll introduce a successor product in the electric vehicle segment. Our next electric vehicle will be part of our massive product offensive – with 27 new vehicles in the 2014-2018 time frame. We see eMobility as important part of the mobility of tomorrow and we will continue to drive down costs & deliver affordability. As we learned earlier this week, the Ampera will not be refreshed when the current Chevy Volt is updated, most likely because of slow sales. Opel sold just 332 Amperas in the first five months of 2014. For now, General Motors is still building Amperas in Michigan for export to Europe. So, what might this new EV mean for the General Motors plug-in fleet? Official spokespeople are being quiet, but we think it's safe to say the new EV Neumann is talking about is not simply a rebadged Chevy Spark EV. This is the first official word about an entirely new EV, and we expect it will come to both the Chevrolet and Opel brands.