1966 Chevrolet Chevelle, Big Block, M22 Rock Crusher on 2040-cars

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Reuss says GM diesel plans are still on pace

General Motors is not going to let Volkswagen's diesel emissions scandal ruin its plans for a new line of efficient, torquey oil-burners, the company's Executive Vice President Mark Reuss said at a recent press event. "No way," Reuss responded when asked about cancelling the upcoming diesel-powered Chevrolet Cruze and other vehicles. "The Cruze Diesel is too good not to do it." Slated for 2017, the compact is just the latest member of a diesel offensive that initially kicked off with the first Cruze Diesel and most recently saw the introduction of the oil-burning Chevy Colorado and GMC Canyon. Reuss also reassured those in attendance that there was "no delay" in development of Cadillac's diesel lineup. Cadillac is working on a line of four- and six-cylinder turbodiesels for Europe. They'd make their way into the US market, too, eventually. "It's a question of timing," Reuss said, according to Car and Driver. Volkswagen's diesel emissions scandal has caused automakers across the globe to at least reanalyze their diesel strategy. Jaguar Land Rover, which is preparing several diesel-powered models for the US market, went on record late last month to reaffirm its commitment to diesel. Related Video: Featured Gallery 2014 Chevrolet Cruze Turbo Diesel: Quick Spin View 14 Photos News Source: Car and DriverImage Credit: Copyright 2015 Seyth Miersma / AOL Green Cadillac Chevrolet GM Diesel Vehicles

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Autotrader picks best cars for 2015's college grads

Summer is here and the school season is winding to a close. That means millions of students will be graduating college and (hopefully) entering the workforce. For many, that will mean buying a new car suited to the new stage in life into which they will now be embarking. That can be a bewildering choice, especially for someone who's never bought a car before. Fortunately, Autotrader has come up with a short list of recommended cars – new and used – which it recommends to the graduating class of 2015. Among the site's top choices are some compelling crossovers and hatchbacks, including the Buick Encore, Chevy Trax, and Jeep Renegade, as well as the Honda Fit, Nissan Versa Note, Mazda3 and Fiat 500. Can't stretch to buying new, or don't see the point? Autotrader has also identified the Toyota Camry, Ford Fusion and even the Lexus IS as smart buys in the certified pre-owned category. "Any time someone goes through a major life change, such as graduating college, they need to determine if their current ride makes sense for their lifestyle, from both a financial and functional perspective," says Autotrader editor Brian Moody. "For example, while that hand-me-down SUV from your parents was nice when you turned 16, you may want to opt for a safer, more fuel-efficient car as you transition into the working world." Autotrader Names 10 Best Cars for Recent College Graduates ATLANTA, May 28, 2015 /PRNewswire/ -- For many, graduating college is a milestone like no other – it represents a new chapter, a proud accomplishment and, fortunately or unfortunately, financial independence. Luckily for graduates who are in the market for a new car to suit their post-college lifestyle, Autotrader's expert editors say now is a great time to make a purchase, as dealerships are flush with affordable models that are fun, fuel-efficient and thoughtfully designed. Autotrader Logo "Any time someone goes through a major life change, such as graduating college, they need to determine if their current ride makes sense for their lifestyle, from both a financial and functional perspective," said Brian Moody, site editor for Autotrader.