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Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Fri, 14 Dec 2012

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Jay Leno gets pulled over while roaring in a Corvette Z06 convertible

Tue, Jan 6 2015

No one is above the law, even if that person is a certain silver-haired auto enthusiast with a popular weekly video series about the cars in his garage. This week, Jay Leno experiences the 2015 Chevrolet Corvette Stingray Z06, but he also gets to have a meeting with some of California's Finest immediately after a high-speed blast. As opposed to the full-bore Z06 coupe with the seven-speed manual, Leno gets behind the wheel of the slightly heavier convertible version with the eight-speed auto. Being a droptop doesn't bother him too much, but Leno makes it obvious he wishes that he could be shifting for himself. Even if the auto is technically quicker, Leno says that swapping gears gives him something to do while driving. Of course, one of the major advantages of the convertible is the ability to listen to the Z06's thumping V8 unimpeded. With 650 horsepower and 650 pound-feet of torque from 6.2-liters of supercharged muscle, it already puts down impressive numbers, but the sound might just be the best part of all. Around town, the 'Vette is quiet enough to easily blend in with the rest of traffic. However, tip the throttle down and the valves in the exhaust open up to turn the engine into roaring monster. Be careful where you make this thing howl, though, because it's pretty easy for the police to take notice. The host finds that out the hard way in this week's episode of Jay Leno's Garage. Related Gallery 2015 Chevrolet Corvette Z06 Convertible View 18 Photos News Source: Jay Leno's Garage via YouTube Celebrities Chevrolet Coupe Performance Videos Jay Lenos Garage chevy corvette stingray chevy corvette z06

Star Wars Car Drives To The Dark Side Of Comic Con

Tue, Jul 22 2014

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.