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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Sunday Drive: From a mid-engine 'Vette to a restomod RV

Automotive enthusiasts are a diverse bunch. As proof, we present last week's top posts on Autoblog, starting with some really good spy photos of the upcoming mid-engine Chevrolet Corvette. Will it be sold alongside a classic front-engine 'Vette? We have no idea, but we can't wait to find out. Up next is a pickup truck. Can't get much further from a supercar, right? At least both the Corvette and the 2019 Ram 1500 – which will debut a radical new design that appears to eschew the mini big-rig look of past Rams in favor of something more refined – are both American. Decidedly not American? The Mercedes-Benz G-Class SUV. The boxy off-road 'ute looks a heck of a lot like the old one, which is probably a good thing, but we know it'll be fancier and more luxurious than ever before. Check out the leaked images below. Also hailing from Germany, but sharing absolutely nothing else in common at all, is the Audi A4 Allroad. We've been driving this all-wheel-drive wagon for a while now, and we like it quite a bit. And, last but not least, is a 1959 bus that's been converted into an RV. Like we said, y'all certainly are a diverse bunch. Mid-engine Corvette — our clearest pictures yet 2019 Ram 1500 shows its full face 2019 Mercedes-Benz G-Class revealed in leaked photos 2018 Audi A4 Allroad Drivers' Notes Review | Wagons still rule This Mercedes O 319 restomod camper van shames your VW Microbus Audi Chevrolet Mercedes-Benz RAM Truck Coupe Minivan/Van SUV Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Supercars mid-engine corvette recap sunday drive

Recharge Wrap-up: EVs poll well in Portland, Tesla seeks office space

In a poll of drivers in Portland, more than 80 percent said they would be driving an EV in the next 10 years if they weren't already. The poll was small and not scientific, with just 218 votes cast, but it does reflect a slice of a certain population with changing attitudes toward electric mobility, and 80 percent is an impressive figure. Additionally, 43 percent of respondents planned to have an EV in the next five years, and only 18 percent said they prefer gasoline-powered vehicles. With EVs in many ways repeating the adoption process that hybrids went through a decade ago, the five- or ten-year timeframe for more widespread use seems only natural. Read more at the Portland Business Journal. San Francisco Mayor Ed Lee parks like an idiot, or rather, his security detail does. His Chevrolet Volt has been ticketed for parking six times since he took office. Granted, those street-sweeping signs are tough to keep track of, but his car has been photographed blocking at a bus stop while grabbing a burrito (who hasn't sinned in the name of a delicious burrito?), and was even caught parked in a crosswalk. The tickets were all dismissed. Read more from the SF Gate. Tesla is looking for office space in Silicon Valley. As the electric car company continues to search for a place to build its $4- to $5-billion battery Gigafactory, it also needs some real estate to expand its operations near its Palo Alto home. Tesla has expanded from 3,000 to 6,000 California-based employees since the end of 2012, and plans to add 500 more by the end of the year. It is currently looking for 200,000 to 300,000 square feet of office space close to its Fremont factory, according to sources in the real estate industry. Read more at the Silicon Valley Business Journal. Related Gallery 2014 Chevrolet Volt View 11 Photos News Source: Portland Business Journal, SF Gate, Silicon Valley Business JournalImage Credit: Paul Sakuma / AP Green Chevrolet Tesla Electric recharge wrapup portland silicon valley parking ticket