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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Chevy Crossvolt name kept alive in new trademark application

In April 2011 General Motors submitted a trademark application with the US Patent and Trademark Office for the word "Crossvolt." In November of this year, the application expired for lack of a statement of use. But in August of this year, GM applied again for the same trademark, leading some to believe that it intends to apply the name to a vehicle. That vehicle could explain the mule in sliced-and-diced Chevrolet Orlando bodywork caught in several spy shots this year, theorized to be some kind of Toyota Prius V or Ford C-Max Hybrid competitor; or it could be a production version of the Chevrolet Volt MP5 concept showed off at the Beijing Motor Show in 2010, which was about the same size as the Chevy Orlando. Or it could be none of those things – but the fact that Chevrolet is keeping it current makes us believe it will be... something. Featured Gallery Beijing 2010: Chevrolet Volt MPV5 concept View 13 Photos News Source: Fox News, Trademarkia Green Chevrolet GM Crossover Hybrid trademark uspto

GM will make Chevy Volt production announcement tomorrow

Thing are apparently happening to get the next-generation Chevy Volt ready for public consumption. The most obvious proof is in a preview of an announcement (possibly coming tomorrow) that the two main places where General Motors gets the Volt ready -the Detroit-Hamtramck Assembly Plant and the Brownstown Township battery assembly facility - will be getting big money upgrades and lots of new positions. The Hamtramck plant builds the Volt and its fancier cousin, the Cadillac ELR, as well as the global versions of the Volt. The Detroit News reports that GM will add 1,400 jobs and spend roughly $450 million at the two locations in order to build the redesigned Volt. What's less clear is exactly what the updates will bring us. We've heard that the new volt will be a 2016 model and come on a new chassis. Speculation in The Detroit News about tomorrow's announcement runs the gamut from a new compact PHEV with less electric range and a lower price (which makes sense) to an updated Volt with more electric range (heard it before) to a new all-electric vehicle (the moon shot). If there's any hints to be gleaned in the international Volts, there are also reports coming in that the Opel brand will get an all-electric vehicle that is cheaper than the Ampera. Read into that what you will. We pestered GM's Kevin Kelly on the new Volt (again) and he said (again) that he couldn't give out any more detail other than what's been reported. He just told AutoblogGreen that there will be an announcement tomorrow and that it will be about the Hamtramck and Brownstown facilities and involve the Volt. So, stay tuned.