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General Motors CEO Provides Few Details In Appearance Before Congress

It was only two months ago that Mary Barra, freshly crowned as the new General Motors chief executive officer, visited Washington DC as an esteemed guest of First Lady Michelle Obama for the State of the Union address. On Tuesday, Barra returned to the Capitol under more strained circumstances. For more than two contentious hours, she took questions from members of a House of Representatives subcommittee investigating General Motors years-long delay in initiating a recall of millions of vehicles that contained a defect that has killed at least 13 people. Why did GM accept faulty ignition switches that were below the company's set specfications? Why did GM learn about the problem in 2001 yet take no action until 2014? Will GM compensate victims' families even though the company's bankruptcy may limit its liability? Those were a few of the questions members of the House Oversight and Investigations Subcommittee asked. Few concrete answers were forthcoming. For her part, Barra sidestepped most of the questions, saying she wouldn't have information needed to answer them until an internal review is completed. David Friedman, the administrator of the National Highway Traffic Safety Administration, testified after Barra. The biggest news that emerged from the hearing was that General Motors has retained attorney Kenneth Feinberg to advise the company on its civil and legal responsibilities. He has made a career of resolving disputes and serving in a 'fixer' role, serving as the chief of the federal government's September 11th Victim Compensation Fund, as an administrator of compensation fund for victims of the BP Deepwater Horizon disaster and a similar fund for victims of the Boston Marathon bombing. Barra, who has been GM's CEO since January but been with the company since 1980, expects to meet with Feinberg on Friday, and have a concrete plan within the next 30-60 days. Yet Barra would not say for certain Tuesday that GM would compensate the victims at all. Despite repeated questions from Rep. Diana DeGette (D-Colo.), Barra did not outline the company's intentions. "I assume GM is hiring (Feinberg) to help identify the size of claims and then compensate the victims? Is that right," DeGette asked. "Is GM willing to put together some kind of a compensation fund for these victims that Mr. Feinberg will then administer?" "We've hired him to help assess the situation," Barra replied. "So really, there's no money involved at this point," DeGette asked.

2019 GMC Sierra revealed with CarbonPro bed and new diesel engine

It's only March, and it's already been one hell of a year for trucks. January's Detroit Auto Show saw the reveals of the 2019 Ram 1500, 2019 Ford Ranger and the 2019 Chevy Silverado. The Chicago Auto Show brought new versions of the Toyota Tacoma and Toyota Tundra TRD Pro. Today, we finally got our first look at the Silverado's twin, the 2019 GMC Sierra. The truck features new styling, a new diesel engine and — on the Sierra Denali — a carbon fiber bed. As with every new full-size truck, the Sierra is larger than the outgoing model in almost every dimension, though exact dimensions haven't been revealed. For reference, though, the Chevy Silverado's bed is 7-inches wider than before. The new Sierra grille is more upright than before and features new C-shaped lighting. The Denali gets LED headlights, tail lights and fog lights. Both SLT and Denali trims get unique 22-inch wheels. As we saw in spy photos, the Sierra's interior is mostly just a copy of the Silverado's with some chrome accents sprinkled throughout. If you like the current truck interiors, you'll be pleased with the new model. Those hoping for a wholesale change will be left wanting. The big improvements inside include a full-color heads-up display, trailer hitch assist apps and cameras, and the rear-camera mirror found in models like the Chevy Traverse and Cadillac CT6. Safety and convenience features include a surround-view camera, blind-spot monitoring, pedestrian detection and low-speed automatic braking. Like the Silverado, there's been a significant effort to cut weight in the new Sierra. The 2019 model loses as much as 360 pounds compared to the current truck. It uses aluminum for the doors, hood and tailgate. Steel is still used for the fenders, roof and standard cargo box. The Denali, however, gets the real surprise here. Available only on the top-tier trim, the bed box will be constructed of carbon fiber rather than steel, saving 62 pounds. Carbon fiber only replaces the steel inner panels and floor. GMC says the carbon fiber will also help scratch and corrosion resistance. SLT and Denali models also get a new MultiPro tailgate. This is unique to the Sierra and separate from the Silverado's power assist unit. A new feature that helps one get into and out of the bed using an assist handle. The tailgate step has a maximum weight capacity of 375 pounds. There multiple positions that allow customers to extend the bed, or drop the center vertically to gain easier access to the back.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")