1967 - Chevrolet Camaro on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy Malibu Hybrid wins 2016 Connected Green Car of the Year

From the Washington Auto Show today, Green Car Journal's Ron Cogan announced three different fuel-efficient vehicle awards. They were: 2016 Connected Green Car of the Year: Chevy Malibu Hybrid 2016 Luxury Green Car of the Year: Volvo XC90 T8 2016 Green SUV of the Year: Honda HR-V The Volvo was nominated in two categories, but it did not win the Connected Green Car of the Year. Speaking of non-winners, the other green SUV finalists were the BMW X1 XDrive28i, Hyundai Tucson, Mazda CX-3, and Toyota RAV4 Hybrid. The other Luxury Green Car finalists included the BMW x5 xDrive40e, Lexus RX 450h, Porsche Cayenne S E-Hybrid, and the Mercedes-Benz C350e. Finally, the Audi A3 e-tron, BMW 330e, Toyota Prius, and Volvo XC90 T8 were the runners up for Connected Green Car. 2016 Connected Green Car of the Year, Green SUV of the Year, Luxury Green Car of the Year Winners Announced WASHINGTON, Jan. 21, 2016 /PRNewswire/ -- Green Car Journal has announced the winners of its prestigious 2016 Green Car Awards at a press conference held today during the Washington Auto Show's Public Policy Day in Washington DC. Distinguished as 2016 Luxury Green Car of the Year™ is Volvo's new XC90 T8. The Chevrolet Malibu Hybrid tops the field as 2016 Connected Green Car of the Year™ and Honda's HR-V earns Green Car Journal's 2016 Green SUV of the Year™. "These are stand-out vehicles in an increasingly sophisticated and appealing field of 'green' cars," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "To make the cut as a finalist is a real achievement in itself considering the considerable competition in the market today. Rising to the top as award winners means these three exceptional vehicles set a benchmark in the auto industry's effort to create vehicles that are desirable and efficient, while also achieving environmental milestones so important for our driving future." The Green Car Awards are a key feature of The Washington Auto Show, the "public policy show" on the auto show circuit and one that puts a priority on safety and sustainability. "We are extremely proud of our partnership with Ron Cogan, whose eagerly anticipated suite of awards help shape the national conversation on the innovations that will drive our industry and country forward," said Geoff Pohanka, chairman of The Washington Auto Show.

L.A. Auto Show, Chevy Volt and the Lincoln Navigator | Autoblog Podcast #563

On the latest Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Snyder. First, they recap the biggest and best reveals of the 2018 Los Angeles Auto Show. Then they take a moment to say goodbye to the Chevy Volt, and to talk about their recent drives in the to-be-discontinued plug-in. Finally, they review the Lincoln Navigator, and marvel at the Black Label's stunning interior treatment.Autoblog Podcast #563 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 L.A. Auto Show recap 2020 Porsche 911 2020 Jeep Gladiator 2020 Lincoln Aviator 2019 Mazda3 Rivian R1T pickup and R1S SUV 2020 Hyundai Palisade 2019 Honda Passport Audi E-Tron GT Concept One last drive in the Chevrolet Volt Driving the Lincoln Navigator Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: