1967 Camaro 4l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy Traverse, Hyundai Santa Fe revealed; Buick Envista, BMW M4 CSL driven | Autoblog Podcast #790

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor John Beltz Snyder. After some banter, including the discussion of an excellent tomato sauce recipe, they get into car reviews. Greg has been driving the Mercedes-AMG GLE 53, while John has been testing the BMW M4 CSL and Buick's new Envista crossover. There's lots of interesting news this week. Chevy revealed the 2024 Traverse with new looks, a new engine and on off-road(ish) trim. Hyundai gave us a glimpse at the wild styling of the next Santa Fe. Dodge might bring back the Stealth nameplate as an SUV, and that has implications for the Durango as well. Ford, after repeatedly raising prices, has turned around and significantly discounted the F-150 Lightning across all trims. The first Tesla Cybertruck has rolled off the line as a pre-production prototype. Finally, we reach in to the mailbag and help a listener decide what to do with cars for himself and his kids in this week's Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #790 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Mercedes-AMG GLE 53 2023 BMW M4 CSL 2024 Buick Envista 2024 Chevrolet Traverse gets rugged looks, new turbo engine, Z71 trim 2024 Hyundai Santa Fe revealed with a radical redesign Dodge Stealth coming with new platform, looks, and powertrains in a year (Bonus reading: check out Dodge Stealth listings) Ford F-150 Lightning gets significant price cut across the full range First Tesla Cybertruck pre-production prototype comes off the line Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts BMW Buick Chevrolet Dodge Ford GM Hyundai Mercedes-Benz Tesla Truck Crossover SUV Electric Future Vehicles Luxury Off-Road Vehicles Performance

Camaro chief: 'rock-star' 4-cylinder set for Mustang fight

It was inevitable, the 2016 Chevy Camaro had to have a four-cylinder engine. The archrival Ford Mustang packs a spunky 2.3-liter EcoBoost four-banger, and everyone from BMW to Subaru uses four-cylinders to great effect to power their sports cars. Now it's Chevy's turn. Again. The Camaro ran the infamous Iron Duke four-cylinder with 88 to 92 horsepower in the 1980s. It was a fuel-economy play at a time when performance was not a priority. After the 1970s muscle-car era, output even for the V8s didn't top 200 hp again until the mid-'80s. Thankfully for enthusiasts, things have changed dramatically in the last 30 years. The gen six Camaro will offer a 2.0-liter inline four-cylinder with 275 horsepower. It's the standard engine, slotting below the 335-hp V6 and the 455-hp V8. But don't mistake the new I4 for an Iron Duke encore. Camaro chief engineer Al Oppenheiser called it a "rock star" and said cars equipped with it feel lighter than V6 models. The four-cylinder (295 pound-feet at 3,000-4,500 rpm) also summons more torque in quicker fashion than the V6 (284 lb-ft at 5,300 rpm). Chevy expects the Camaro to hit 60 miles per hour in "well under six seconds," according to press materials. The Mustang EcoBoost (310 hp, 320 lb-ft) clocks times in the low to mid five-second range. "We're not doing it just so we have one," Oppenheiser said. "We're not doing it because like in gen three you're forced to do it because of fuel economy. We're doing it because it belongs in the car. It has a distinct character." Speaking with Autoblog recently at the Detroit Grand Prix racecourse on Belle Isle, Oppenheiser said he expects the I4 to attract a younger crowd to the Camaro and will put up stiff competition against the V6 for sales. "I've read blogs where younger folks won't buy a Camaro because it doesn't have a 2.0-liter turbo or a turbocharged four-cylinder," he said. "So we're going to excite them." While we talked a lot about four-cylinder engines, Oppenheiser also elaborated on the V6 (It's pretty damn good, too. We drove it.) and the new Alpha platform that the Camaro borrowed from Cadillac. Here's the rest of our edited conversation. Autoblog: Talk a little bit about the four-cylinder – the first turbo four-cylinder ever for Camaro. Do you have any idea what the take rate's going to be? Al Oppenheiser: I think it's going to surprise a lot of people. It's actually a fun car to drive. It's got a really good balance of turbo noise and exhaust note.