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2024 Chevrolet Silverado EV output jumps to 754 hp and 785 lb-ft

A couple of days ago, GMC unleashed its 2024 Sierra EV Denali Edition 1 pickup, the luxury truck division's version of the 2024 Chevrolet Silverado EV. As has been the case between Chevy and GMC for decades, GMC designers worked to put ample visual difference between the two pickups that share the similar underpinnings. Unlike what's been the historical case, GMC announced output figures for the Sierra EV well above those for the Silverado. Preliminary estimates for the battery-electric Sierra with the dual-motor powertrain are 754 horsepower and 785 pound-feet of torque. Chevy revealed the 2024 Silverado EV in January with 664 hp and 785 lb-ft in RST trim. We're not sure what happened after the GMC debut, but the Bowtie has updated the Silverado's output to match the GMC with 754 hp and 785 lb-ft. Chevy truck communications spokesperson Sean Szymkowski submitted a statement to various outlets explaining, "As we prepare for production of the Silverado EV, our engineering team has further refined the estimated performance specs for the 2024 Chevrolet Silverado EV RST First Edition. GM now estimates horsepower to be up to 754 and torque up to an estimated 785 lb-ft when Wide Open Watts mode is engaged." It's possible Chevrolet did so in order to forestall backlash about the disparity, or it's possible the automaker already planned to do so after the GMC dropped. On the ICE side, buyers have got used to powertrain parity, the Silverado and Sierra offering the same engines with the same outputs even with pricing about $3,600 apart on the respective top trims. No matter how the decision was made, the benefits redound to Silverado EV buyers. By the way, the "Wide Open Watts" reference refers to the driving mode required to extract these peak power figures. In the GMC Sierra EV, this is called Max Power Mode. We're still looking for clarity on the output figures in everyday driving modes, we believe those will be the same 510 hp and 615 lb-ft that's the maximum in the lower trim Silverado EV Work Truck.    With a year to wait before the Silverado RST EV reaches reservation holders, and with the Chevrolet Work Truck providing real-world feedback before the RST arrives, don't be surprised at more tweaks made to both the Silverado and Sierra EVs before they hit the market. Related video: GMC reveals the all-electric 2024 Sierra EV

2022 Chevrolet Silverado and GMC Sierra now cost more, again

GM Authority put Chevrolet and GMC pickup truck prices under the microscope, spying the same macroscopic issues none of us can avoid seeing: Price increases. The 2022 Chevy Silverado 1500 and 2022 GMC Sierra 1500 have been hit with their third price increases this year. The Heavy Duty versions of those same trucks have been given their fourth price increases this year. Starting with the light-duty options, they've been rung up for another $900 across the board, which breaks down to $800 added to the MSRP and $100 added to the destination charge. The mandatory cost for shipping a truck from the factory to the dealer is now $1,795. That destination fee is now more than 5% of the purchase price of the least expensive 2022 Silverado, the Regular Cab Work Truck trim with a Standard Bed and 2.7-liter turbocharged four-cylinder retailing for $36,395 after destination. And that price is $3,200 more than the initial list price from last December. At the other end, the Silverado ZR2 is up $3,400. Average that out, and the Silverado's MSRP has gone up by nearly $700 every month since initial pricing came out. On the GMC side, the bidding starts at $37,195 for the Regular Cab Pro trim with a Standard Bed, a $4,700 increase over pricing announced last October.  Stepping up a tow rating or two, the Silverado HD is now $1,100 more expensive — $1,000 tacked onto the MSRP, the destination charge plumped another $100 to $1,795. The Silvy 2500 HD now starts at $41,295. The Sierra HD turns the screw a few more degrees, going up by $2,100 after the $100 increase for destination. The low bar for the Sierra 2500 HD is $41,995, a $4,100 rise over the price when it hit dealer lots last summer. Whew. Anyone know where the exit is for this "new normal?" Related video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")