1982 Chevy Silverado on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevy Corvette gets Valet Mode with Performance Data Recorder [w/video]

For the 2015-model-year, Chevrolet introduces Valet Mode for the Corvette, an enhancement to the Performance Data Recorder (PDR) already available and to your peace of mind. The PDR already captures 720p HD video with a windshield-mounted camera, records interior audio with a cabin microphone and gathers telemetry data using GPS, saving the data to an SD card in the glovebox. You can then watch your track-day antics with various information overlays on the center console screen.
Valet Mode will let you hit 'Replay' when your car gets pulled up front smelling vaguely of fricasseed clutch. Turned on by entering a four-digit code, it also locks the interior storage spaces and turns off the infotainment system. It can't be turned off until the code is re-entered. There's a press release below with more information as well as a video that explains how it works, with the obligatory dig at the 'Vette's biggest foe.

Chevy Silverado Midnight Edition, Custom ready to stand out in pickup line

Chevrolet spent its Chicago Auto Show introducing a pair of fullsize pickups that promise image-conscious buyers a truck experience that goes beyond the standard range, with the murdered-out Midnight Edition and the um, not murdered-out, Custom. Let's start with the Custom, which adds 20-inch alloys, as well as chrome bumpers, mirror caps and door handles to the Silverado LS. Available in both V6 and V8 varieties, and with the customer's choice of two- or four-wheel drive, the Silverado Custom is the decidedly mellower example of Chevy's special edition styling. The Midnight Edition, meanwhile, throws subtlety out the window with a menacing set of visual upgrades. Based on the Z71, the Midnight adds 18-inch wheels, a spray-in bedliner and unique Z71 and Bowtie badges, all in black, of course. The front and rear bumpers, headlamp bezels, tow hooks, mirror caps and door handles, are also finished in the stealthy shade. Check out our live images of both special edition trucks, and let us know what you think down in Comments.