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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

Hurst Edition Trans Am proves the Screaming Chicken will rise from the ashes

It seems the Pontiac Trans Am steadfastly refuses to die. Ever since Chevrolet was granted a retrofied Camaro to compete with the Ford Mustang, Pontiac lovers have lamented the loss of this 1970s icon. And, looking at the Hurst Edition from Trans Am Depot, shown here at the 2012 SEMA Show, may explain what all the fuss is about.
It's not going to appeal to everyone's muscle-car tastes, but there's certainly room for a brash-and-bold black-and-gold Special Edition in many a Trans Am lover's garage. After all, if you want the keys to a custom pony car, you'll certainly get noticed in this one. If this scheme isn't your bag,, you can alternatively order your Hurst Edition in white and gold or silver and black. Oh, and don't forget a color-coordinated Screaming Chicken on the hood.
No matter which way you choose to go, your inner Burt Reynolds will appreciate the Eibach suspension kit, forged wheels with Pirelli PZero tires, functional shaker hood, fender air extractors, rear spoiler and, of course, a Hurst shifter inside. The interior is emblazoned with all manner of special touches, including a Hurst dash plate and T/A stitching on the Katzkin two-tone leather seats.

Recharge Wrap-up: Toyota FCV Rally Car To Compete, Barra bullish on Chevy Volt

The Toyota FCV will compete in the last stage of the 2014 Japanese Rally Championship. The sport-tuned hydrogen-powered car will tackle the 177-mile Shinshiro Rally on November 1 and 2, emitting no greenhouse gases in the process. The rally course will help prove the safety of the vehicle before it goes on sale in Japan in the next several months. The Toyota FCV, rumored to be called "Mirai" in Japan, will begin sales there before April, according to Toyota, and in the summer in the US and Europe. Read more in the press release below. Carsharing is becoming more popular, and more visible, throughout the world, including the US. According to WardsAuto columnist John McElroy, 18 percent of US drivers have used some sort of carsharing service. Additionally, he says 60 percent of Americans are familiar with Zipcar and Uber. Mercedes' Harald Kroeger says promotions like free parking for carshares in Stuttgart are encouraging growth for Daimler's carsharing service, Car2go. Read more at WardsAuto. Ethanol is being help up by rail transport, according to ethanol producer Green Plains. More and more stations are carrying E15 blend gasoline, but grain producers have complained that crude oil is given higher priority by the rail lines shipping it, which rail companies deny. Union Pacific and BNSF Railway say they are stepping up service to make sure that ethanol can be shipped reliably to customers. Read more at Omaha World-Herald. General Motors "has placed a significant bet [on] the electrification of the automobile," says CEO Mary Barra. In a speech to the Detroit Economic Club this week, she spoke about the Chevrolet Volt, and its importance to GM's future. While Barra admits the Volt's success has been "not everything we wanted," it has provided experience, and shows that EVs have "an important role in the future of GM." The new Volt is more refined, stores more energy, has longer range, uses less fuel and is a big investment for Michigan. She announced that the new Volt's electric drive system will be built in Warren, and that all of its major components will be made in Michigan. "Silicon Valley doesn't have a corner on the market for innovation, creativity and drive," says Barra. "These qualities exist here – in this region – as well." See the speech's highlight video and read more in the transcript below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.