1972 Chevrolet Pickup No Reserve Auction on 2040-cars

Auto blog

Chevy Colorado, GMC Canyon get updated tachometers due to graphical error

After James Bearing bought a Chevrolet Colorado, he noticed a discrepancy between the truck's spec sheet and the truck's tachometer: Chevrolet said 3.6-liter V6 in the little pickup produces 305 horsepower at 6,800 rpm, but the the tachometer indicates a redline at 6,500 rpm. So either he wasn't making as much power as he was promised, or the tachometer display was incorrect. Bearing said he asked Chevy about it but got no response. Until now. A General Motors spokesman said the rev limiter is indeed set for 6,800 rpm, but the tach graphics "are slightly off" in the Colorado and the GMC Canyon, and submitted an SAE horsepower certification to back him up. If you're wondering how such a thing got past quality control... well, let's just say you're not alone. GM is going to fix "the graphics on future trucks," which makes it sound like Bearing will just have to learn to live with the indicated redline he's got. He could always pretend he's driving a sleeper, with four more ponies waiting to be unlocked in the danger zone for those who dare. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos Related Gallery 2015 GMC Canyon: Quick Spin View 27 Photos News Source: Auto Guide Auto News Chevrolet GM GMC Truck gmc canyon

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.