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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM learning from current Chevy Volt owners as it works on next-gen model

Details of the second-generation Chevrolet Volt extended-range plug-in hybrid are coming in at a trickle, and the latest is that the 2016 model-year Volt will be improved in all meaningful areas, including performance and all-electric range, says General Motors powertrain director Larry Nitz. 60 percent of Volt customers only charge using a standard 110 outlet. Nitz was speaking to Autoline After Hours about the current and future Volt. He said that GM has been tracking Volt driving habits and found that about two-thirds of the Volts' collective miles are driven in electric mode, and that 81 percent of all Volt trips were done in pure EV mode. Additionally, Volt drivers plug the car in 10 times each week, on average. Nitz also said 82 percent of the Volt's commuting miles are coming from the plug instead of the gas tank. Oh, and 60 percent of Volt customers only charge using a standard 110 outlet. Last month, GM released a teaser shot of the 2016 Volt (above) and said the car would make its worldwide debut at the 2015 North American International Auto Show next January. Earlier this year, the Volt was reported to be getting a new chassis for the upcoming version. The Volt could use a bit of new life. Through August, Volt sales were down 12 percent from a year earlier to 13,146 units, and sales plunged 25 percent alone. That compares unfavorably to the Nissan Leaf battery-electric vehicle, whose 2014 sales have jumped 34 percent to almost 19,000 units. You can see Nitz dish the goods in the video below (Volt comments start at around minute 15). You will also notice AutoblogGreen contributor Gary Witzenburg talk about his history with the EV1 and share his take on the Volt. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

First 2015 Chevy Corvette Z06 engine blows up at just 891 miles

You've waited and watched and waited some more for the arrival of your 650-horsepower, $78,000 Chevrolet Corvette Z06. Finally, that joyous day arrives and you eagerly, but gingerly, begin to break-in the 6.2-liter supercharged V8 monster under your hood. Then 900-odd miles after delivery, your excitement grinds, quite literally, to a halt. That's what the owner of one 2015 Z06 claimed happened to him when a simple break-in drive resulted in a lunched engine. The owner, known as Lawdogg149 on Corvette Forum, says he was out breaking-in his car ahead of a January track event when it happened. "While making a pull from 35 miles per hour, I accelerated and shifted short of redline, and boom - the car began knocking. I pulled over and popped the hood. I could hear a loud knock coming from the No. 6 cylinder area along with a serious, grinding, metal-on-metal sound coming from the supercharger area," Lawdogg wrote. A subsequent trip to the dealer confirmed his concerns, with the service facility telling Lawdogg that the No. 6 valvetrain had failed. The dealer couldn't research the issue further, though, as General Motors requested the engine be returned for a more thorough evaluation. The good news for the Z06's unlucky owner, at least, is that GM will be covering the engine replacement under warranty, an expense that Corvette Forum estimates is a nearly $24,000 procedure. At this point, the two leading theories behind the engine's detonation involve a manufacturing defect – which could be why GM is so keen to tear the blown powerplant down – or a mistake on the part of Lawdogg. As Motor Authority points out, such an error could be something as simple as the Z06's owner accidentally shifting to first rather than third during his 35-mph pull. If, however, there's a deeper manufacturing problem with the Z06's engine, this might not be the only case we end up hearing about.