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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

No, Cadillac is not killing its flagship CT6 sedan

Mark Twain never actually said that reports of his death had been greatly exaggerated. But if the Cadillac CT6 could talk, those are the exact words it would use. Speaking to Jalopnik, Cadillac chief Johan de Nysschen confirmed, emphatically, "There is absolutely no plan, at all, to cancel the CT6." In fact, says de Nysschen, the CT6 will soon be the beneficiary of significant investment. "The [CT6] forms a very important part of our product strategy going forward for the brand. The car also has a very major contribution to make to the shaping of brand perceptions, and the transformational process that Cadillac is undergoing." For instance, expect the CT6 to spearhead General Motors' most advanced forays into self-driving automobile technology. Interestingly, though, the Cadillac ATS and CTS sedans probably won't live past their current generations as the automaker 're-balances its sedan portfolio.' Replacement models are "in development" right now, says de Nysschen, which will "much more clearly separate the market position, both in terms of target customer demographics, in terms of market segments and in terms of price points between these three sedan lineups." So, that's confirmation that the Cadillac CT6 is going to stick around for a while. But what of other models cited by Reuters to potentially be killed, like the Buick LaCrosse and Chevy Impala and Volt? Read our take on that here, but suffice it to say that we don't think they're in danger, either. Related Video: News Source: JalopnikImage Credit: VCG via Getty Plants/Manufacturing Buick Cadillac Chevrolet Electric Hybrid Luxury Sedan confirmed cadillac ct6

2016 Chevy Colorado Duramax gets 31 mpg highway

The 2016 Chevrolet Colorado Duramax and its similarly diesel-powered GMC Canyon sibling are the most fuel-efficient new trucks on the market in America. The Environmental Protection Agency estimates 31 miles per gallon highway, 22 mpg city, and 25 mpg combined for two-wheel-drive Colorado and Canyon diesels. That's just good enough to take the pickup fuel-economy title from the Ram 1500 EcoDiesel HFE, which carries EPA estimates of 29 mpg highway, 21 mpg city, and 24 mpg combined. Four-wheel-drive models offer slightly lower economy figures of 29/20/23, respectively. Drivers can cover quite some distance, too – the GM twins' 21-gallon tanks mean a maximum range of 651 miles. <p>Your browser does not support iframes.</p> Diesel's reputation may be somewhat tarnished in the US after Volkswagen's emissions scandal, but Chevy wants to assure potential customers that there are no tricks with the Colorado's figures. The pickup's engine features NOx-reducing tech like exhaust gas recirculation, and the EPA and California Air Resources Board recently chose the truck to take the additional step of real-world emissions tests. The 2.8-liter Duramax four-cylinder with 181 horsepower and 369 pound-feet of torque had no problems with the more stringent evaluation, and "the agency expressed no issues or concerns," according to the company's statement. The diesel Colorado goes on sale this fall, and the Duramax costs $3,730 over a similarly equipped V6 model. We've gone ahead and included dueling press releases from both Chevy and GMC below for your reading pleasure. Related Video: CHEVROLET COLORADO DIESEL: AMERICA'S MOST FUEL EFFICIENT PICKUP 2015-11-09 2016 Colorado two-wheel drive model offers EPA-estimated 31 mpg highway Up to 7,700 pounds of trailering when properly equipped DETROIT – Chevrolet today confirmed that the 2016 Colorado two-wheel drive with the Duramax turbo-diesel will be the most fuel efficient pickup in America, offering an Environmental Protection Agency-estimated 31 mpg highway fuel economy. The EPA-estimated highway fuel economy for 2016 Colorado four-wheel drive diesel is 29 mpg. The EPA has issued a Certificate of Conformity for the Chevrolet Colorado Duramax diesel. The agency expressed no issues or concerns following its recent extensive testing and evaluation of the emission control system on the Colorado Duramax diesel.