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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

Star Wars Car Drives To The Dark Side Of Comic Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.