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Opel's version of the Chevy Bolt will confuse people at Paris Motor Show

Two things are now official. First, Opel will reveal the Ampera-e, or the European version of the Chevrolet Bolt, at the Paris Motor Show in October. Second, General Motors has outdone itself in brand confusion, topping the Bolt/Volt ridiculousness. Opel isn't giving a single-charge range for the Ampera-e but the company is promising a "significantly longer range" than other electric vehicles. The Bolt is estimated to have a 200-mile range on the EPA scale, so whatever the Opel achieves on the European cycle will be done with the same batteries and motor as the Chevy. Opel is also looking to appeal to the auto enthusiasts with other factoids, which are basically just Bolt stats translated into metric. For instance, the Ampera-e will be able to go 0 to 50 kilometers per hour (which is 31 miles per hour to us Americans, but we're talking Europe here) in just 3.2 seconds. And for those looking to stay connected, as many as seven mobile devices can attached to the car's wireless hot spot. GM said in February that the European of the Bolt would be available across the pond next year, so the most recent bit of news isn't shocking. Still, General Motors continues to create confusion between all-electric Bolt and the extended-range plug-in Volt. It's already been reported that the Korean symbol and pronunciation of what is "B" in English is identical to the English "V," meaning that there is no difference between "Bolt" and "Volt" in that country (though there are no plans to sell the Bolt in South Korea as of yet). Now, in Europe, they're taking the name they used to use for the European of the Volt — Ampera — and merely adding an "-e" at the end of it. For those looking to be less confused, take a look at Opel's press release here. Related Video: Featured Gallery 2017 Opel Ampera-e: Paris 2016 View 11 Photos News Source: Opel via Hybrid CarsImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Green Paris Motor Show Chevrolet GM Opel Electric Chevy Bolt volt ampera opel ampera-e ampera-e

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy Bolt-based prototype may be a Buick EV for China

Late last spring, we got a look at a GM prototype that was clearly based on the Chevy Bolt EV, but with updated styling. It seemed like it could be a more crossover-styled Bolt, given the recently trademarked name of EUV. Now we get another look at the prototype, but the bodywork seems less suggestive of a Chevy, and more of a Buick. This vehicle definitely still appears to be based on the Bolt, rather than on another small GM platform. In the photos of it next to the current model, the size, wheelbase and profile are extremely similar. There are differences, though. The nose isn't as sloped or as rounded, and the rear window kicks up a little earlier. The biggest changes are in the front and rear fascias, and it's here that we see hints of Buick. There are prominent air inlets on each side of the front bumper that give the car a more aggressive look. The headlights still have a fairly rounded, organic look, but with little extensions like fangs underneath. The styled running-light section, rounded shape and the smoked lenses seem very Buick-like. The grille features a large badge that doesn't fit the shape of a bow-tie, and is more that of a round logo like Buick's. Around at the back, the full-width taillights stand out, and in the middle there is obviously a round badge, again like a Buick. The wide taillights would also be a natural evolution of Buick's current light design language that uses somewhat wide and thin lights. The rear bumper has been redesigned with new lower taillights. Now that we've established that this seems very much like a Buick, we don't think we'll see this particular version offered here with the badge. This is more likely a Buick version of the Bolt for the Chinese market, where the brand is associated with luxury and has been the spearhead for GM's electric and hybrid models. In fact, the Chevy Volt hybrid was sold there as the Buick Velite 5, which was part of a family of a electrified Velite models. This would probably also carry a Velite badge as well. While we might not see this specific Buick variant, we probably will see it offered as a Chevy in some form. With its more aggressive, crossover shape, it could be the rumored EUV model. Or it could be just a refresh of the current Bolt, since the model has been largely unchanged since its introduction for the 2017 model year. And extrapolating from this prototype, we can see how the headlights could be tweaked to tie into those air scoops as on the Suburban and Silverado.