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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

GM says its electric pickup truck is 'in development'

GM President Mark Reuss just reiterated the company's support for an electric pickup project. He also claimed that GM is going to be selling its future electric cars at "very average transaction prices" during the same conference with Wall Street analysts. Previously, Mary Barra informed the world of GM's electric pickup truck aspirations, but didn't tell us anything else. Reuss says the truck is already in development, though, according to a Wards Auto report. "We will have a complete electric lineup, including a pickup truck that's in development," Reuss said. This comment marks the second time GM has gone on the record about its intentions to bring an electric pickup to market. Additionally, Reuss said GM's third-generation global EV platform will be used to help develop the electric pickup. This platform was recently announced to underpin at least 20 new EVs from GM in the future — the platform itself is slated to be unveiled in 2021. Of course, this platform will be flexible and modular to allow various body styles to be used with it, a truck being one of those. Reuss still hasn't said what GM brand the pickup will be sold under, or what class of truck it will be. GM thinks this new platform is also going to be what helps it drive down the cost of building EVs. "We'll reach parity a lot sooner than people think," Reuss said comparing EVs to traditional gas-powered engines. "We're driving down the cost of batteries and the whole EV in general." As for electric pickups, Ford is also deep in development of its own electric F-150. However, neither of these truck projects have official timelines on them, so we can't say when they'll hit the market. For now, the cross-town rivals are both in development with their respective electric pickups. Even further across town is Rivian (in which Ford just invested half a billion dollars), a company that says its electric R1T pickup is right around the corner, with the official due date being end of 2020 for the time being. Green Chevrolet GMC Green Culture Green Driving Truck Electric Future Vehicles

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.