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See the new COPO Camaro's awesomeness from many angles

Considering that the COPO Camaro exists solely to drag race, the action you'll see in this video comes as little surprise. Still, Chevrolet Performance wants to prove that the 2016 model, which uses on the sixth-gen body, is just as adept launching down the strip as previous COPOs. This example may still be testing, but its 427-cubic-inch V8 performs like a champ. The engine's raw muscle, at least when coupled with suitably wide and sticky tires, is enough to lift the front wheels when the driver puts the hammer down off the line. This video from Chevy Performance shows off all the drag-strip action from several unexpected angles. You can watch the rear axle at work and even see the engine under the hood during the run. Our personal favorite is the shot of the launch from underneath the car – it's a perspective you never usually get to see. And, naturally, there are lots of great angles showcasing the car's massive burnout potential. The 2016 COPO Camaro debuted at SEMA in 2015. Buyers have a choice of three V8s, and all of them come with a three-speed automatic gearbox, solid rear axle, and adjustable suspension. Relish this opportunity to see the 2016 COPO Camaro at work, but remember, it's a rare beast. As in years past, Chevy plans to build just 69 of them. Over 5,500 people applied to get one in 2016, and the first example brought $300,000 for charity. Related Video:

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2014 Chevrolet Cruze TD fires up its new diesel motor

Ever since General Motors confirmed plans to produce a diesel-powered Cruze back in 2011, we've been eagerly awaiting its arrival. And as part of the 2013 Chicago Auto Show, Chevrolet has pulled back the cover on its oil-burning compact sedan, set to go on sale in the near future with a starting price of $25,695, not including $810 for destination.
The heart and soul of the Cruze TD (that's its official name) is a 2.0-liter turbo-diesel inline four-cylinder engine rated at 148 horsepower and 258 pound-feet of torque, mated solely to a six-speed automatic transmission. The engine also has an overboost function that will increase torque to 280 lb-ft for up to ten seconds. The full brace of official specs haven't been released, but GM tells us that highway fuel economy will come in at 42 miles per gallon. If that number sounds familiar, it's because the Volkswagen Jetta TDI has the exact same rating. Unlike the Jetta, however, the Cruze TD can run on B20 biodiesel, where as the Volkswagen can only accept B5.
Model-specific changes to this 2014 Cruze TD include an aero kit and unique 17-inch alloy wheels. Inside, there's a full leather interior, and Chevrolet will provide two years of complimentary scheduled maintenance, not to mention a 100,000-mile powertrain warranty.