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Check out the official 2013 Trans Am Hurst Edition commercial

The Poncho is dead. Long live the Poncho. Like certain other reoccurring personal maladies, the aftermarket community simply can't let the Trans Am go without another flare up. The guys at Trans Am Depot have worked up a quick commercial for their newest creation: The 2013 Trans Am Hurst Edition, and it watches pretty much like you'd expect it to. The footage is comprised of just about every TA male fantasy you can conceive of, from Daisy Dukes and white tank tops to tramp stamps, bikinis and ice cream cones. There simply aren't words for what you'll see below.
Of course, we like our T-Tops as much as the next guy. If you like what you see in the videos, you can pick up your very own TA by heading over to the Trans Am Depot site. The guys even have Chevrolet Camaro-based versions of the Pontiac GTO if the '77 TA treatment is too much for your tastes. Enjoy, but don't say we didn't warn you.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

LG Chem's troubled Chevy Volt battery plant hiring once again

The Michigan battery plant known for paying its workers to do nothing has turned things around and is now hiring more workers, specifically to do something. South Korea-based LG Chem, which runs the factory to supply the Chevrolet Volt extended-range plug-in vehicle with its lithium-ion batteries, held a job fair recently to bring on 40 new employees in order to meet higher battery demand, according to WZZM, the ABC affiliate for Grand Rapids, MI. The LG Chem factory is in Holland, MI, about 30 miles west of Grand Rapids, and it made its first batteries last year. Prior to that, though, the factory gained notoriety after a US Department of Energy (DOE) probe found that workers there were getting paid to do, well, nothing. That's because demand for the battery packs was so low that it cost less for the plant to sit idle. The DOE was conducting the probe because of its financial grant to LG Chem. But that was then and today is today. LG Chem is looking to ramp up production in advance of the second-generation Volt. That 2016 model-year version is said to have a longer all-electric range and better performance and will ride on a new chassis, but few official details have surfaced. We will know more when we get our first look at the car at the Detroit Auto Show in January.