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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

Chevrolet considering midsize crossover to slot between Traverse and Equinox

Crossovers are the new hotness, and automakers are looking to cash in by offering a size and shape for every customer. With Chevrolet's debut of the new 2018 Traverse in Detroit, which grew ever so slightly compared to the first-generation model, there is now a midsize-crossover-sized hole between the three-row Traverse and the compact Equinox. When asked about that obvious space, a Chevrolet spokesperson told us the company is looking into the possibility of expanding its crossover lineup. It should be a relatively simple thing to do, since all it would take is reskinning and rechristening the GMC Acadia with a bow tie, and we all know how much GM loves platform sharing. Although they're now different sizes, the new Acadia and Traverse still use the same platform; the Acadia is now on a short-wheelbase version of the C1XX while the Traverse uses long-wheelbase C1XX parts. A short-wheelbase Chevy built on the C1XX likely would be differentiated visually from both the Acadia and the larger Traverse. It may seem like flooding the lineup with more and more models would cannibalize sales of existing ones, but Chevrolet said it would rather have customers stay within the brand rather than going to another automaker. There have been whispers that some form of the Blazer name (possibly TrailBlazer) may make a return on a midsizer, but if it does don't expect an old-school body-on-frame SUV like the old one. In the end, if Chevy builds it, customers will come. Related Video:

GM to build next-gen Chevy Cruze in Mexico

As one of its global products, General Motors builds the Chevy Cruze for local consumption at assembly plants around the world: in Australia, South Korea, Vietnam, Thailand, China, India, Kazakhstan, Russia, Brazil and Ohio. The automaker is expected to trim those locations for the next generation of its compact sedan, but its latest announcement has it adding a new site to the list: Mexico. As part of a $350-million investment, GM's plant at Ramos Arizpe in Coahuila will gear up for production as one of several sites that will be charged with building the next-gen Cruze. The General has yet to announce just which plants those will be, but it has confirmed that the Lordstown, Ohio, site will once again be among them. The plant in St Petersburg, Russia, which has produced the current Cruze, is being shut down, as is the Holden plant in Elizabeth, Australia. The Ramos Arizpe assembly plant currently puts together the Chevy Sonic and Captiva as well as the Cadillac SRX, but has over the course of its 34-year history handled a variety of models for the Chevy, Pontiac, Buick, Cadillac, Saturn, Opel and even Saab brands. The site handles a quarter of GM's production in Mexico, and exports 87 percent of its capacity to other markets. Invertira GM 350 mdd en Ramos Arizpe para fabricar siguiente generacion de Chevrolet Cruze 2015-03-23 - Se consolida GM de Mexico como el sexto productor global de vehiculos para General Motors Company Ramos Arizpe, Coahuila - General Motors de Mexico anuncio este dia que invertira 350 millones de dolares en su Complejo de Manufactura Ramos Arizpe, para fabricar en estas instalaciones la siguiente generacion del modelo Chevrolet Cruze. "Esta inversion, que forma parte de los 5 mil millones de dolares anunciados en diciembre pasado para todo el pais, fortalecera la presencia de GM Ramos Arizpe en la produccion de nuestra compania a nivel mundial y, por supuesto, consolidara a Mexico como el sexto productor de automoviles para GM Company, con el 7% de la produccion global", informo Ernesto M. Hernandez, Presidente y Director General de GM de Mexico. En una reunion de trabajo en la que participaron Ruben Moreira, Gobernador del Estado de Coahuila y Rogelio Garza, Subsecretario de Industria y Comercio del Gobierno Federal, el Presidente de General Motors en el pais aseguro que el Complejo GM Ramos Arizpe se ha consolidado como un iman para las inversiones de la compania a nivel global. Adicionalmente, Ernesto M.