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CA Chevy dealer allegedly adds $50K 'market value adjustment' to 2015 Z06

It seems to happen with every eagerly anticipated new car – dealerships, recognizing that crushing demand far outstrips the initial limited supply of a new model, inflate the price via a so-called "market value adjustment." We've seen it in the past with a number of new models, and now it's happening again with one of the Detroit 3's hottest vehicles. A dealership in Roseville, CA, outside of Sacramento, has allegedly attached a staggering $49,995 market value adjustment to a 2015 Corvette Z06. We say allegedly because, despite the evidence uncovered by BoostAddict, John L. Sullivan Chevy's online inventory listing doesn't display the price premium of the Z06 in question, a (normally) $93,965 model with the top-end 3LZ trim. It's unclear if either of the dealer's other Z06s, both 3LZs, one of which is in transit, will receive similar price adjustments. Now, legally, Sullivan Chevy isn't doing anything wrong here. Dealerships are under no obligation to observe a manufacturer's suggested retail price, a point General Motors' spokesperson Ryndee Carney pointed out to Autoblog via email. "For the Corvette Z06, Chevrolet has established a Manufacturer's Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer," Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership. While we also reached out to the dealership over both the market value adjustment and the price of the Z06 as it appears on the company's website, we've yet to hear back as of this writing. Should they reply to our inquiries, we'll be sure to update you. Until then, we'd like to hear what you think about this case. Is Sullivan Chevy simply pricing the cars as high as it thinks the market can bear, or is this a cash grab for an hotly anticipated product? Have your say in Comments.

2021 Chevy Colorado and GMC Canyon facelift spied

The Chevy Colorado and its GMC Canyon twin have been on sale for a good long time now, and while things move a little more slowly on the truck side when it comes to facelifts and model changeovers, it seems like it’s about time. So itÂ’s no surprise to see some lightly camouflaged trucks running around ahead of what appears to be a minor refresh for the 2021 model year. Starting with the Colorado, it appears to have a bowtie hiding behind some camo in the center of the grille, which otherwise looks like the no-bowtie option you can get on 2019-and-up trucks. It could be that Chevy is keeping the no-bowtie grille design but allowing a bowtie to grace it, or it could be misdirection. Either way, the grille pattern adds a bit of flair to the otherwise staid front end design. There also appears to be a bit more shape to the lower air inlet, with echoes of some of the lower fascias of its bigger Silverado stablemate. The Canyon, on the other hand, shows more extensive front-end changes. At first glance, it looks to emulate some variants of the GMC Sierra, which would make sense given those modelsÂ’ changes for the 2020 model year. In particular, this Canyon has hints of Sierra HD, being more square and monolithic than the regular Sierra 1500s, although itÂ’s a little hard to tell with the camo covering the edges of the grille. It could certainly also adopt more rounded corners like the 1500s. Either way, itÂ’s more vertical and thereÂ’s less differentiation between the upper grille and lower opening. ThereÂ’s nothing in the way of changes around the sides or back, and while there may be some minor changes inside, we arenÂ’t expecting any. The word around town is that this isnÂ’t a full facelift, but rather a minor front end tweak thatÂ’ll just be a regular part of the model-year changeover. 

The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo