1966 Chevy C-10 Longbed With 305 V8 on 2040-cars

Auto blog

First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Personal testimonies show real-world effect of plugging in with Chevy Volt

At this point, there are tens of thousands of individual stories about what it's like to live with a Chevrolet Volt. But it also remains informative to take a look at one of these in depth. For example, one Atlanta-area Volt owner says he's cut his cents-per-mile ownership costs by almost 40 percent compared to his previous car primarily because of his ability to drive almost all the time on electric power. Jeffrey Cohen told Clean Technica that he put about 14,000 miles on his Volt extended-range plug-in hybrid for the year that ended October 2013, and that more than 92 percent of those were on electrons. He estimates his "lifetime" miles per gallon rating at a whopping 384 mpg, a figure pushed upward by the fact that he installed a Level 2 charger at home while his employer added an external 110-volt charger at work. Cohen is spending 45 cents a mile for his car, compared to 73 cents in his Infiniti M35. As a result, he's spending 45 cents a mile for his car, compared to 73 cents a mile with his prior vehicle, an Infiniti M35. About two-thirds of those Volt costs are for the $349-a-month lease payments, while 15 percent is insurance, 11 percent is for the charger and seven percent for the gas and electricity that actually powers the car. Helping lower that last figure is an overnight electricity rate that's about 10 percent of Cohen's daytime rate. Chevy parent General Motors hopes such testimonies will re-trigger sales for the Volt in 2014. Last year, GM sold 23,094 Volts, down 1.6 percent from 2012. We expect our readers have similar stories they'd like to share in the Comments. Related Gallery 2011 Chevrolet Volt: Review View 22 Photos News Source: Clean TechnicaImage Credit: Lead image: AP Photo/Jae C. Hong Green Chevrolet GM Electric running costs

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.