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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Chevy to resume engine-building program for 2015 Corvette Z06

One of Chevrolet's most popular and unique customer features is set to return for 2015, as the company has announced that the Engine Build Experience is back. Interested owners will be able to screw together their engines beginning in March. The $5,000 option (which does not include the cost of travel) will give future owners of the 2015 Corvette Z06 the chance to screw together their car's actual 6.2-liter, supercharged V8. Available on each of the Z06's three trims, the Engine Build Experience includes a day at the Performance Build Center, instruction from an engine assembly tech, photographs of the experience and a personalized engine plaque. Once the build process is completed, the engine will (eventually) be fitted under the hood of the customer's personal Z06. "Chevrolet recognizes the passion customers have for Corvette and the Engine Build Experience offers them a truly unique opportunity for hands-on involvement in the creation of the heart of their new car," Corvette product manager Harlan Charles. "It's important for customers to understand their engine won't be installed the day after they built it. It will flow into the scheduling process for vehicle assembly, which depends on a number of logistical variables." Scroll down for the official announcement of the Z06's Engine Build Experience, available below. Exclusive Corvette Engine Build Experience Returns Program renewed for supercharged LT4 engine at new Bowling Green build center 2015-01-07 BOWLING GREEN, Ky. – Chevrolet announced today it is resuming the exclusive Engine Build Experience for Corvette Z06 customers – the only program of its kind for supercar customers. Starting in March 2015, Corvette Z06 customers will be able to assemble the 650-hp supercharged LT4 engine for their cars at the new Performance Build Center inside the Bowling Green Assembly Plant. "Chevrolet recognizes the passion customers have for Corvette and the Engine Build Experience offers them a truly unique opportunity for hands-on involvement in the creation of the heart of their new car," said Harlan Charles, Corvette product manager. "It's a chance to bond with their new car." The Engine Build Experience is selected with order code PBC and is offered on all Z06 trim levels.

2021 Jeep Grand Cherokee L vs Big Three-Row Crossovers | Spec comparison

The three-row 2021 Jeep Grand Cherokee L is here, entering an ever-growing segment of big crossovers that Jeep has ignored since the Commander of the late 2000s. Of course, the Dodge Durango has basically been a three-row version of the current Grand Cherokee with Dodge styling and a different interior, so it's not like The Corporate Entity Formerly Known as Chrysler has been without a contender in the segment. Jeep is a stronger brand than Dodge, however, and the three-row midsize segment is stronger than those with two rows (there's a vast sales difference between the Chevrolet Traverse and Blazer, as well as the Honda Pilot and Passport). In other words, the Grand Cherokee L could be a very big deal. It is also, quite literally, a very big deal. As you're about to see, it is now the largest three-row crossover, besting the length, wheelbase and height of even the gargantuan Traverse. There's more to the story than that, however, so we put together the below comparison chart to show you how the new Grand Cherokee L lines up on paper versus the biggest three-row crossovers. That includes the 2021 Ford Explorer, 2021 Kia Telluride, 2021 Hyundai Palisade and 2022 Chevrolet Traverse. This group also represents some of the strongest entries in the segment as well as those we feel are most likely to be considered alongside the big Jeep. To that end, we also included the 2021 Lincoln Aviator in the chart since its base price is actually less than what we anticipate the luxurious, range-topping Grand Cherokee L Overland and Summit trim levels to start.  Engines and drivetrains Note the differences in curb weight here. The Grand Cherokee L has the highest base curb weight of the group apart from the high-lux Aviator, yet its 3.6-liter V6 has the least amount of power and torque. Therefore, it'll be surprising if it's not the slowest in the group. There's of course the Hemi V8 available on the top Overland and Summit trim levels, but again, a hefty curb weight works against it. At 5,330 pounds, the lightest V8-powered JGCL weighs 600 pounds more than V6-power Explorer Platinum and ST models. On the other hand, nothing can touch the Hemi Jeep's towing capacity, and only the 400-hp Aviator betters the Jeep's base V6. Its 6,200-pound towing capacity greatly outdoes the 5,000-pound limits of not only the Telluride, Palisade and Traverse, but most others in the segment as well.