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Chevy Volt sales drop in June, Nissan Leaf inches upwards

Different month, same story. That's the gist of the monthly US sales numbers from the Chevy Volt and the Nissan Leaf. These were the first two mass-market plug-in vehicles to go on sale in the US and we've been comparing their sales numbers for what seems like ages now. So far, the 2014 tale of the tape shows the all-electric once again trumping the plug-in hybrid. The last time the Volt outsold the Leaf was in October 2013. Chevrolet sold 1,777 Volts in June. That was good enough to be the Volt's best sales month of the year, but it's down 34 percent from the 2,698 units sold in June 2013. In fact, it's on par with the 1,760 Volts sold in June 2012. Given the steady sales, General Motors might need to push up the release of the next-gen Volt to gin up excitement, especially if it also offers some of the things that current Volt drivers say they want improved: more range, a lower price and a fifth seat. GM also said it sold 85 Spark EVs in June, an increase of 215 percent over June 2013 Nissan sold 2,347 Leafs last month. The good news continues for Nissan, which says it sold 2,347 Leafs last month. That's an increase of 5.5 percent over 2013 numbers and makes 2014 the best June ever for Leaf sales. Let's credit Texas. Toby Perry, Nissan's director of EV sales and marketing, said in a statement that, "Since the Texas state incentive went into effect in May, we've seen a big jump in Leaf sales in the Austin, Dallas and Houston markets. Our dealers are telling us that they saw more traffic in their stores, and they had their best Leaf sales performance in the last weekend in June." Even with that increase, Atlanta remains the top Leaf market. Nissan has sold 12,736 Leafs in the US so far this year; Chevy 8,615 Volts. Our detailed monthly sales write-up of green cars in the US, including plug-in vehicles, hybrids and diesel cars, is coming soon. For now, we invite you to discuss these numbers in the Comments. Related Gallery 2013 Nissan Leaf View 55 Photos News Source: GM, Nissan Green Chevrolet Nissan Electric Hybrid PHEV ev sales

Recharge Wrap-up: EVs poll well in Portland, Tesla seeks office space

In a poll of drivers in Portland, more than 80 percent said they would be driving an EV in the next 10 years if they weren't already. The poll was small and not scientific, with just 218 votes cast, but it does reflect a slice of a certain population with changing attitudes toward electric mobility, and 80 percent is an impressive figure. Additionally, 43 percent of respondents planned to have an EV in the next five years, and only 18 percent said they prefer gasoline-powered vehicles. With EVs in many ways repeating the adoption process that hybrids went through a decade ago, the five- or ten-year timeframe for more widespread use seems only natural. Read more at the Portland Business Journal. San Francisco Mayor Ed Lee parks like an idiot, or rather, his security detail does. His Chevrolet Volt has been ticketed for parking six times since he took office. Granted, those street-sweeping signs are tough to keep track of, but his car has been photographed blocking at a bus stop while grabbing a burrito (who hasn't sinned in the name of a delicious burrito?), and was even caught parked in a crosswalk. The tickets were all dismissed. Read more from the SF Gate. Tesla is looking for office space in Silicon Valley. As the electric car company continues to search for a place to build its $4- to $5-billion battery Gigafactory, it also needs some real estate to expand its operations near its Palo Alto home. Tesla has expanded from 3,000 to 6,000 California-based employees since the end of 2012, and plans to add 500 more by the end of the year. It is currently looking for 200,000 to 300,000 square feet of office space close to its Fremont factory, according to sources in the real estate industry. Read more at the Silicon Valley Business Journal. Related Gallery 2014 Chevrolet Volt View 11 Photos News Source: Portland Business Journal, SF Gate, Silicon Valley Business JournalImage Credit: Paul Sakuma / AP Green Chevrolet Tesla Electric recharge wrapup portland silicon valley parking ticket

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")