1997 Chevrolet Blazer Lt Sport Utility 4-door 4.3l on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2014 Chevrolet Corvette C7 Convertible offers a few more views before reveal

Over the weekend, Chevrolet released its first images of the new 2014 Corvette Stingray Convertible. Now, ahead of the droptop's official introduction tomorrow at the Geneva Motor Show, the automaker has given us a few more shots of the softop C7 showing off the car's rump albeit from a high, strategically positioned angle.
From this angle, it's hard to get a sense for how long and flat the decklid really is, but we can easily see that, like the rest of the C7's design, the new convertible's decklid and tonneau cover are far more detailed than the current car. We also get a better look at the rear haunches sans brake vents, which have apparently been moved to underneath the car in order to accommodate the top's hard cover.
As for the overall styling of the C7 convertible, with the top erected, we get some idea of what a coupe design (as opposed to the Stingray's fastback shape) would look like on this car. The C5 Corvette most recently had a coupe model that did away with the large glass hatchback, and we recently reported on a low-cost "coupe" model potentially being added to the C7's repertoire.

2014 Chevy Silverado, GMC Sierra full configurators truck in

You can now put prices to your wildest option-sheet dreams of the 2014 Chevrolet Silverado and GMC Sierra. A microsite for the full-size pickup truck twins has been up since January, and now the full-blown configurator is live and ready to take your virtual orders. The only two chassis configurations available at the moment are the Crew Cab with either a short or standard bed - Regular and Double Cab versions will come later. In Silverado flavors that will run you $32,710 for the short box, $33,010 for the standard box, while the Sierra adds a $1,500 premium to both of those prices, and destination and handling for both models adds another $995.
Since these are American pickups the list of modifications is lengthy, but we added $11,450 in just two steps by starting with the Silverado Crew Cab and standard bed, then checking four-wheel drive and the LTZ Z71 package. Our final truck, resplendent in Brownstone Metallic paint, heated and cooled Cocoa/Dune perforated leather seating and tasty details like chrome recovery hooks, and engine block heater and LED cargo box lighting, rang up $57,285 at the candy store.
They'll be on dealer lots sometime this summer, so now's a good time to start practicing your box-checking.