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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy Malibu Hybrid wins 2016 Connected Green Car of the Year

From the Washington Auto Show today, Green Car Journal's Ron Cogan announced three different fuel-efficient vehicle awards. They were: 2016 Connected Green Car of the Year: Chevy Malibu Hybrid 2016 Luxury Green Car of the Year: Volvo XC90 T8 2016 Green SUV of the Year: Honda HR-V The Volvo was nominated in two categories, but it did not win the Connected Green Car of the Year. Speaking of non-winners, the other green SUV finalists were the BMW X1 XDrive28i, Hyundai Tucson, Mazda CX-3, and Toyota RAV4 Hybrid. The other Luxury Green Car finalists included the BMW x5 xDrive40e, Lexus RX 450h, Porsche Cayenne S E-Hybrid, and the Mercedes-Benz C350e. Finally, the Audi A3 e-tron, BMW 330e, Toyota Prius, and Volvo XC90 T8 were the runners up for Connected Green Car. 2016 Connected Green Car of the Year, Green SUV of the Year, Luxury Green Car of the Year Winners Announced WASHINGTON, Jan. 21, 2016 /PRNewswire/ -- Green Car Journal has announced the winners of its prestigious 2016 Green Car Awards at a press conference held today during the Washington Auto Show's Public Policy Day in Washington DC. Distinguished as 2016 Luxury Green Car of the Year™ is Volvo's new XC90 T8. The Chevrolet Malibu Hybrid tops the field as 2016 Connected Green Car of the Year™ and Honda's HR-V earns Green Car Journal's 2016 Green SUV of the Year™. "These are stand-out vehicles in an increasingly sophisticated and appealing field of 'green' cars," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "To make the cut as a finalist is a real achievement in itself considering the considerable competition in the market today. Rising to the top as award winners means these three exceptional vehicles set a benchmark in the auto industry's effort to create vehicles that are desirable and efficient, while also achieving environmental milestones so important for our driving future." The Green Car Awards are a key feature of The Washington Auto Show, the "public policy show" on the auto show circuit and one that puts a priority on safety and sustainability. "We are extremely proud of our partnership with Ron Cogan, whose eagerly anticipated suite of awards help shape the national conversation on the innovations that will drive our industry and country forward," said Geoff Pohanka, chairman of The Washington Auto Show.

The USPS needs 180,000 new delivery vehicles, automakers gearing up to bid

Winning the New York City Taxi of Tomorrow tender was a huge prize for Nissan, even though the company is still working through the process of claiming its prize. The United States Postal Service has begun the process to take bids for a new delivery vehicle to replace the all-too-familiar Grumman Long Life Vehicle, and that will be a much larger plum for the automaker who wins it, perhaps worth more than six billion dollars. The Grumman LLV is an aluminum body covering a Chevrolet S-10 pickup chassis and General Motors' Iron Duke four-cylinder engine. The USPS bought them from 1987 to 1994, and the 163,000 of them still in service are a monumental drain on postal resources: they get roughly ten miles to the gallon instead of the quoted 16 mpg, drink up more than $530 million in fuel each year, and their constant repair needs like the balky sliding door and leaky windshields have led the service to increase the annual maintenance budget from $100 million to $500 million. A seat belt is about as modern as it gets for safety technology, and the USPS says that assuming things stay the same, it can't afford to run them beyond 2017. Last year it put out two triage requests for proposals seeking 10,000 new chassis and drivetrains for the Grumman and 10,000 new vehicles. The LLV is also too small for the modern mail system in which package delivery is growing and letter delivery is declining. The service says it doesn't have a fixed idea of the ideal "next-generation delivery vehicles," but it listed a number of requirements in its initial request and is open to any proposal. Carriers have some suggestions, though, saying they want better cupholders, sun visors that they can stuff letters behind, a driver's compartment free of slits that can swallow mail, and a backup camera. The request for information sent to automakers pegs the tender at 180,000 vehicles that would cost between $25,000 and $35,000 apiece, and it will hold a conference on February 18 to answer questions about the contract. GM is the only domestic maker to avow an interest, while Ford and Fiat-Chrysler have remained cagey. Yet with a possible $6.3 billion up for grabs and some new vans for sale that would be advertised on every block in the country, we have a feeling everyone will be listening closely come February 18. We also have a feeling the LeMons series is going to be flooded with Grummans come 2017. News Source: Wall Street Journal, Automotive News - sub.