1987 Chevrolet S10 Blazer Tahoe Sport Utility 2-door 2.5l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Volvo and GM team with Amazon for in-car deliveries

Volvo and GM are the first automakers to pair their vehicles with a new service from Amazon that lets owners have their packages delivered inside their cars, without them having to be there. The service will initially be rolled out in 37 U.S. cities at no extra charge to Amazon Prime members with a Volvo On Call or OnStar account, and it works with same-day, two-day and standard shipping. It's intended as an alternative for people who don't want to risk having their package stolen from their front porch or receive deliveries at their workplace, and both automakers say it's an example of how they're embracing innovation as a way to make their customers' lives easier. Volvo released a video (above) showing how the service works. Users download the Amazon Key App (or " Ama-zin," as the narrator pronounces it) and link their Amazon Prime account with their Volvo On Call account — or OnStar, in the case of GM-branded vehicles. Once they register their delivery location in a publicly accessible location, users can select the "In-Car" option at checkout. They get a notification when the delivery is en route and once it's completed and the car is relocked. Volvo has been offering in-car delivery in certain European countries since 2015 through its Volvo On Call platform, which enables services like the ability to send calendar-based navigation destinations directly to the vehicle, find nearby gas stations and help locate the vehicle when you forget where you parked it. Volvo says the platform is now available in roughly 50 countries and covers more than 90 percent of its global sales. The service is compatible with 2015 or newer Volvo, Buick, Cadillac, Chevrolet and GMC vehicles. Volvo says it's available to the majority of Volvo owners, while GM says more than 7 million vehicle owners can qualify. The service is expected to roll out to more cities later. You can check eligibility at amazon.com/keyincar. Related Video: Buick Cadillac Chevrolet GM GMC Volvo Technology Infotainment Amazon connected car volvo on call e-commerce

2016 Chevy Volt arrives with 50-mile EV range, 41 mpg [w/ video]

Let's start with the numbers. The 2016 Chevy Volt will have an all-electric range of 50 miles from a new, 18.4-kWh lithium battery. It will get 41 miles per gallon (combined) once the battery runs dry and have 102 MPGe. Oh, and it has five seats, sort of. To compare, today's four-seat 2015 Volt has a 38-mile range from a 17.1-kWh battery in a powertrain that offers 37 mpg and 98 MPGe. So, across the board, there are notable improvements. Now that that's out of the way, let's talk story. General Motors will unveil the new Volt at the Detroit Auto Show later today, but it's been talking about how this new version – the first major plug-in hybrid vehicle to get a serious redo in the modern era – was crafted with reams and reams of data from first-gen Volt customers. At a preview event for journalists last week, GM executive chief engineer Pam Fletcher told Autoblog that these owners "gave us the recipe" to make the second-gen model. At the top of the request list was more range (check), more "fun-to-drive" behavior (check?) and a smoother and quieter experience (we'll assume a check here, given that the new 1.5-liter four-cylinder – the first North American application of this new engine family – should offer more power with less noise than the previous 1.4-liter, four-cylinder powerplant). Other customer-driven changes in the new Volt include a different place to store the charging cable (in the side of the trunk instead of under the load floor) and a new brake system with improved blended regenerative braking feel as well as driver-selectable regen levels. The requested 50-mile range comes from a new, lighter battery that has increased capacity from fewer cells (192 vs. 288) and a simplified control architecture. Along with the new battery, the electric drive unit is a two-motor deal that is up to 12 percent more efficient and 100 pounds lighter, while also being "tremendously smaller," notes Fletcher. It offers 294 pound-feet of torque and a maximum 149 horsepower of "motoring power" delivered to the wheels. GM says it has worked hard to reduced the amount of rare earth materials in these motors, and one of them doesn't use any at all. The new powertrain offers improved acceleration times, as well. The 2016 Volt can go from 0 to 60 miles per hour in 8.4 seconds, a seven-percent improvement, while the 0-30 mph time has been improved by 19 percent, down to 2.6 seconds. The new Volt is more conventional looking, but certainly not completely ordinary.