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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Driving McLaren's Sports Car and 'The Best Corvette' at the M1 Concourse | AutoblogVR

There's nothing better than a track day. Great cars on a great track are always great fun. Recently, we had the opportunity to check out the new M1 Concourse in Pontiac, MI, with two of the coolest cars in the game; a McLaren 570S and a Corvette Grand Sport. Driving the 570S was Autoblog senior editor Greg Migliore, and he didn't hold back. Getting behind the wheel of the McLaren, Greg explains that although this is McLaren's idea of a sports car, "it's all relative." Topping out at 204 miles per hour with 562 horsepower, there's no two ways about it: this thing is a monster. While the 570S was fantastic, we had another sports car we wanted to drive and editor-in-chief Mike Austin was just the man for the job. Enter the Corvette Grand Sport. Mike pushed all 460 horses of the 'Vette to the limit and came away impressed with the car, even calling it "the best Corvette." Comparing it to its more powerful sibling, the Z06, Mike goes so far as to say the Z06 has too much power, while the Grand Sport seems to be the third bear's bowl of porridge in the Corvette family... It's just right. We captured all the action of the day with 360° cameras so you can feel like you're right there in the car sitting shotgun with us! You can check out the McLaren and Corvette laps above, but the best way to view them is through the AutoblogVR app, where you can watch the videos on your VR headset or in a nice swivel-y office chair so you can take in the sights all around you. Each month, new episodes will launch on the AutoblogVR App. We'll be posting them here on Autoblog, but for the best experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too!