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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Take a close look at the guts of the Chevy Volt battery, powertrain

Just how intimate would you like to get with the powertrain in a Chevy Volt? If you're anything like YouTube user d55guy, then spending a half hour filming yourself taking apart the battery pack, motor, inverter and more for a look inside sounds like your idea of fun. After all, this way you get to see the cooling system, the heavy safety kill switch and count up the individual cells in the battery modules. Fun! Turns out, we also enjoy languidly paced Volt dissection video goodness, and we think you might want to see it as well. So, we've embedded two videos below and if you don't have a better understanding of how the Volt is put together after watching them, well, at least you can't say we never tried to show you anything. Given that what's really happening here is the organized 'destruction' of an expensive and potentially dangerous object, let's talk safety. There's a serious disclaimer at the beginning of the videos and on the YouTube description page, but we feel the need to repeat the gist of it here: do not try this at home. The creator of the video says he is a trained engineer and has been doing things like this "for the better part of a decade," so he apparently knows what he's doing. With that in mind, watch it all below. When you're done seeing the insides of a Volt powertrain up close, if you need more filmed EV dissection/destruction, check out this video designed for first responders approaching a damaged Tesla Model S. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stolen '57 Chevy Returned To Owner After 30 Years

Three decades after it was stolen, a 1957 Chevrolet Bel Air has been returned to a Northern California man - in better shape than when he originally owned it. The Santa Rosa Press Democrat reports Ian "Skip" Wilson was shocked to get a call from the California Highway Patrol informing him that his long-lost Chevy was taken off an Australia-bound cargo ship. The 65-year-old says the car has had a lot of work done on it since it disappeared from his Lake County home in 1984. It was returned with a monogrammed interior, 17-inch racing wheels, rack-and-pinion steering and a 350-horsepower V-8 engine. The retired mechanic says the two-door was in sorry shape when he bought it for $375 in 1975 with plans for fixing it up. Related Gallery 2014 Chevrolet Corvette Stingray Test Drive View 9 Photos Weird Car News Chevrolet Safety