1957 Chevrolet Belair 210 4 Door on 2040-cars

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GM slashes prices in China as sales falter

Buying a vehicle from General Motors' stable of brands might be a lot cheaper in the near future – at least for customers in China. The effort comes as GM hopes to keep sales there growing, and the decision alludes to yet another sign that the Asian country no longer has the booming auto market of past years. GM and its Chinese joint venture partner SAIC are slashing prices by as much as the equivalent to $8,700 on 40 models from Buick, Chevrolet, and Cadillac, according to The Detroit News. Across all of automaker's nameplates, the overall sales dipped in China in April by 0.4 percent to 258,484 vehicles. Among the drops, Buick was down 8.5 percent, and Chevy shrunk 5.6 percent. Caddy's numbers increased 4.6 percent for the month, though. Buick remains a popular brand in the minds of Chinese consumers, but according to The Detroit News domestic automakers there are starting to eat into the dominance of foreign companies in the market. The country remains important for GM, though. Late last year, it outlined a future strategy that included China as a major pillar, including a $14 billion investment to build five new factories and boost sales. News Source: The Detroit NewsImage Credit: Alexander F. Yuan / AP Photo Buick Cadillac Chevrolet GM Car Buying Car Dealers saic

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Junkyard Gem: 1987 Chevrolet Turbo Sprint

Fifteen years ago, I wrote my first-ever automotive article under the name Murilee Martin, and it didn't take me long to start writing about one of my favorite automotive subjects: the junkyard. Before I'd refined my system for documenting discarded vehicles, however, I shot a lot of boneyard photos that never got used. For today's Junkyard Gem, I have four shots from early 2007 of one of the rarest turbocharged machines of the 1980s: the Chevrolet Turbo Sprint. The Chevrolet Sprint was really a rebadged Suzuki Cultus, from the pre-Geo era when General Motors sold the Isuzu Gemini as the Chevrolet Spectrum, the Daewoo LeMans as the Pontiac LeMans and the Toyota Corolla as the Chevrolet Nova (soon enough, the Spectrum became a Geo, and the Nova became the Prizm). The second-generation Cultus appeared in 1988, becoming the Geo Metro on our shores the following year. The Turbo Sprint was available for just the last two years of the Sprint's 1985-1988 American sales run, and it appears that just a couple of thousand were sold; if I'd known at the time just how rare they were, I'd have shot more photos of this one at the now-defunct Hayward Pick Your Part. The turbocharged 993cc three-cylinder produced 70 horsepower, 22 better than the naturally-aspirated version. Since the Turbo Sprint weighed just 1,620 pounds (that's about 500 pounds lighter than a barely more powerful '22 Mitsusbishi Mirage), it was plenty of fun to drive. For 1988, the regular Sprint hatchback cost $6,380 while the Turbo Sprint listed at $8,240 (that's about $15,375 and $19,855 today, respectively). Believe it or not, a Turbo Sprint actually raced in the 24 Hours of Lemons 10 years ago, though it didn't end well. This ad is for the regular Cultus, not the Cultus Turbo, but the screaming guitars sound reasonably turbocharged. For the most part, Chevy Sprint marketing was all about cheap purchase price and stingy fuel economy… at a time when gasoline prices were cratering. Related Video: