1957 Chevrolet Bel Air150210 on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Sunday Drive: Performance comes in many shapes and sizes

The Chevrolet Corvette has always stood out as a bastion of reasonably priced performance, and the latest 'Vette has that in spades. And while its expected starting price of around $120,000 certainly isn't cheap, it's an undeniable deal in the supercar world – remember, this thing'll do 210 miles per hour thanks to its 755-horsepower supercharged V8 engine. And did you get a load of that massive rear wing? Team Corvette's longtime foe, the Porsche 911, is similarly hellbent on ultimate performance. And as a reminder of how long the Corvette/911 rivalry has been melting tires we present the 1990 Porsche 911 as reimagined by Singer you see below. It's beautiful, it's green, and it's packing 500 air-cooled horsepower. You don't have to burn gasoline to go fast, as proven by the second-generation Tesla Roadster, which was revealed as a surprise late last week. Elon Musk says it'll be the quickest car in the world with a 0-60 time of just 1.9 seconds. And while you may not think of a semi truck when you think speed, the Tesla Semi can do 0-60 in 5 seconds flat unloaded, or in 20 seconds with a load of 80,000 pounds. Compared to today's crop of diesel semis, that's amazing. Continuing the truck theme, we present an artists rendering of what the next-generation Ram 1500 pickup may look like. Spoiler alert: Ram's mini-semi look is giving way to something much more modern. There may even be a first-of-its-kind split tailgate at the rear. And if you don't think the Ram 1500 has anything to do with performance, we should remind you that it's one of the cheapest ways to get a tire-shredding Hemi V8 engine in America. 2019 Chevy Corvette ZR1: All hail the 755-horsepower C7 king This is the first Porsche 911 to get Singer and Williams' 500-horsepower engine Tesla Roadster surprise reveal | 'Quickest car in the world' Tesla Semi Truck revealed: Here are the key details This could be the next-generation 2019 Ram 1500 2019 Ram 1500 spotted with split tailgate

A conversation with GM's Mark Reuss on MPG, aluminum and Corvettes

There was plenty to talk about when General Motors hosted its annual mid-December holiday media reception a few months ago. GM had just decided to pull its global Chevrolet brand out of major European markets, where Chevys have competed directly with GM Europe Opel and Vauxhall vehicles, and the US government had sold its last remaining shares of GM stock. But most important was the company's just-reshuffled leadership. Post-bankruptcy CEO Dan Akerson had announced that he would step aside and that 52-year-old Mary Barra would replace him on January 15. Not only would she be the first woman to lead a major automaker, she would also be GM's first engineer CEO since Bob Stempel in the early 1990s. "I look at 2013 and 2014, as the retooling of General Motors" - Mark Reuss Replacing her as executive VP for global product development (and purchasing and supply chain) would be 49-year-old Mark Reuss, who had served a stellar four years as North American president, and elevated to corporate president (from executive VP and CFO) would be 42-year-old Dan Amman. All three are relatively young auto enthusiasts who are liked and respected inside and outside the company, and their collective talents and experience are highly complementary. I've interviewed Barra and found her smart, personable and knowledgeable, though she carefully walks the corporate line in speaking and answering questions. I met and chatted with Ammann for the first time at that holiday reception, and he made a good first impression. But I've known Reuss for some time as a genuinely good guy and a highly capable and inspiring leader, and I believe he is exactly the right person for the global product responsibility once famously held by the outspoken, oft-controversial Bob Lutz. So I jumped at an opportunity to join a group interview of Reuss (with mostly business reporters) at the Detroit Auto Show in January. It was an interesting session of mostly good questions, which he answered with refreshing candor and humor. "I look at 2013 and 2014, as the retooling of General Motors," Reuss said. "We've taken down almost every plant in North America, converted and turned it this last year, and to do that with award-winning vehicles and pretty flawless launches is key. We have to keep the train rolling on great product, because the rest won't happen without the best product, period." A reporter asked whether GM was pushing big trucks, SUVs and Corvettes again because gas is cheap. "No," Reuss said.