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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2019 GMC Sierra revealed with CarbonPro bed and new diesel engine

It's only March, and it's already been one hell of a year for trucks. January's Detroit Auto Show saw the reveals of the 2019 Ram 1500, 2019 Ford Ranger and the 2019 Chevy Silverado. The Chicago Auto Show brought new versions of the Toyota Tacoma and Toyota Tundra TRD Pro. Today, we finally got our first look at the Silverado's twin, the 2019 GMC Sierra. The truck features new styling, a new diesel engine and — on the Sierra Denali — a carbon fiber bed. As with every new full-size truck, the Sierra is larger than the outgoing model in almost every dimension, though exact dimensions haven't been revealed. For reference, though, the Chevy Silverado's bed is 7-inches wider than before. The new Sierra grille is more upright than before and features new C-shaped lighting. The Denali gets LED headlights, tail lights and fog lights. Both SLT and Denali trims get unique 22-inch wheels. As we saw in spy photos, the Sierra's interior is mostly just a copy of the Silverado's with some chrome accents sprinkled throughout. If you like the current truck interiors, you'll be pleased with the new model. Those hoping for a wholesale change will be left wanting. The big improvements inside include a full-color heads-up display, trailer hitch assist apps and cameras, and the rear-camera mirror found in models like the Chevy Traverse and Cadillac CT6. Safety and convenience features include a surround-view camera, blind-spot monitoring, pedestrian detection and low-speed automatic braking. Like the Silverado, there's been a significant effort to cut weight in the new Sierra. The 2019 model loses as much as 360 pounds compared to the current truck. It uses aluminum for the doors, hood and tailgate. Steel is still used for the fenders, roof and standard cargo box. The Denali, however, gets the real surprise here. Available only on the top-tier trim, the bed box will be constructed of carbon fiber rather than steel, saving 62 pounds. Carbon fiber only replaces the steel inner panels and floor. GMC says the carbon fiber will also help scratch and corrosion resistance. SLT and Denali models also get a new MultiPro tailgate. This is unique to the Sierra and separate from the Silverado's power assist unit. A new feature that helps one get into and out of the bed using an assist handle. The tailgate step has a maximum weight capacity of 375 pounds. There multiple positions that allow customers to extend the bed, or drop the center vertically to gain easier access to the back.